Los Angeles, CA (PRWEB) June 03, 2014
GBK (gbkproductions.com) - the luxury lifestyle gift lounge and special events company hosted the official backstage Thank You Lounge for What A Pair! 10th Anniversary Benefit Concert on Saturday, May 31st at the Saban Theater in Beverly Hills. The event featured a Broadway-style production of celebrity duets benefiting Cedars-Sinai's breast cancer research and education programs at the Samuel Oschin Comprehensive Cancer Institute.
Cedars-Sinai is breaking ground with a comprehensive approach to breast cancer research and education by focusing on targeted strategies for prevention, diagnosis, risk assessment, and treatment of breast cancer. Together, physicians and scientists collaborate to pursue translational research that promotes discovery and saves lives. Additionally, they come together to educate the next generation of breast care professionals. Funds raised by What A Pair! have led to less invasive breast surgery, a reduction in side effects, breast-conserving techniques, improvement in patients’ quality of life as well as identification of targeted genes to more effectively fight the most aggressive and difficult-to-treat cancers.
In honor of the great work that What A Pair! and Cedars-Sinai are doing together, GBK and a variety of lifestyle brands came together to create a wonderful Thank You Lounge for the participating celebrities and honored guests. Celebrities received a variety of items including: GrandelashMD, eyelash enhancer serum; Platinum Image Services, an exclusive micro-spa that comes to you in the comfort of your home, hotel, or office in Los Angeles; Qupid Shoes, on-site gifting fashionable and trendy shoes; Party Princess Productions, California’s #1 Character Company, on-site gifting free VIP 2-hour multiple character themed parties including face painting, balloon art, costumes and more; D.B.S.C.phloes™, a brand/movement to get rid of insecurities of our different shades of skin, and promoting self love – on-site gifting skin care and stationary; Margaritaville Apparel, gifting womens resort wear; the latest styling tools from Barbar Hair Tools; TIEKS, the most versatile designer flats in the world; and Follea, world-renowned added hair manufacturer and distributor, who gifted a visit to their Follea Salon Beverly Hills to see an expert stylist.
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GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to gbkproductions.com.