An Interview with Dongtai: Honesty and Faith Matter

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Editor of iAbrasive had an interview with Dongtai Abrasives Co., Ltd on May 26th in terms of company management principles.

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It is a profound belief that Shandong province of China is considered as "the hometown of Confucius and Mencius" as well as the cradle of Confucianism. Chinese often believe that human characters are shaped by the land where they live and cultural background. For thousands of years, Confucianism has served as an influential factor in the cultural features of Shandong enterprises. Meanwhile, entrepreneurs in Shandong have been playing active roles worldwide. The reason, however, is that a majority of entrepreneurs hold the belief of running a business based on Confucianism.

"I'm a local here and I'm well influenced by Confucianism," Gao Zhaodong, the general manager of Dongtai Abrasives Co., Ltd said. I have heard a lot about the outstanding achievements of Dongtai before I met with Gao. Such as on the first day of Zhengzhou International Abrasives & Grinding Expo, he made a big deal and the successive creative propaganda in Shanghai International Hardware Show, which attracted attention of the visitors. I have been wondering how such a figure can make a difference in the sluggish market and win a place.

Fortunately, on behalf of iAbrasive, I had an interview with Gao, who is also a member of Coated Abrasives Association on its 30th anniversary in Qingdao. The interview began with a brief self-introduction and a warm smile. I would rather call it a chat than an interview, since I felt free and at home during the talk.

The most appropriate word to describe Gao, in my opinion, can be "politeness with elegance". He is a typical representative of Shandong entrepreneurs who has adhered to the Confucius Principles of "kindness", "righteousness", "propriety", "wisdom" and "trustworthiness". As a business, he puts "trustworthiness" in the first place.

"'Honesty' "is the basis of a company, that's what our team has adhered to." He said. In production, Dongtai always provides qualified products at higher cost and guarantee delivery on time without delay. Despite its reputation in the field, Dongtai has conformed to its principle of "honesty" to absorb in large numbers of clients with whom excellent public reputation and interactive activities are established.

According to Gao, he set foot in abrasives industry in 1990s when he set up the company all by himself. At first, the company simply produced sanding belts. It was not until 2010 that Gao found business opportunities in flap discs' market. At present, Dongtai mainly deals with all kinds of flap discs. For a long time, Dongtai has put honesty into product R&D, production and marketing, which enables its sub-brands (Dongtai, Luyan, Dongrui, Yubo) received recognition both in China and abroad.

During our chat, I have noticed that other assistants on behalf of Dongtai, whose communication was more of partners' than superior and subordinate. Mr. Gao said jokingly, "This is a sales group who always dressed in business suits at all occasions, which makes others envious."

"I like to be with the four young fellows", he added, "Because I can feel the energy and enthusiasm that enables them to do better. We form an intimate team, since they believe in me, I feel it my obligation to lead them a better life." Hearing his words, I have more confidence in the promising future of Dongtai.

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since: 08/2012
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