Cincinnati, OH (PRWEB) June 04, 2014
Loyalty is changing, but many brands still rely heavily on points, discounts, and rebates as their primary means of influencing customer behavior. The challenge for these brands is that monetary incentives are not sustainably differentiating, and brands cannot simply continue to outspend their competition and expect to remain profitable. Loyalty today is not (just) a program. It’s a sentiment and it’s a desired outcome.
On June 17, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Brand Loyalty–It’s the Outcome, Not (Just) the Program,” which will be presented by Bond Brand Loyalty.
Marketers today are wondering: “Are my consumers loyal to my brand, or just to my program?” and “Is my program really driving incremental purchases, or is it simply rewarding my customers for behavior they would have undertaken anyways?”
Which brands garner emotional loyalty beyond simply habitual purchases? What qualities make loyalty initiatives more engaging? What mistakes are loyalty marketers making that undermine the full potential of their brand’s programs?
During the webinar many of these questions will be answered through the Bond Loyalty Report–2014 U.S. Edition, which is a comprehensive study that surveyed nearly 6,000 consumers regarding their preferences, behaviors, and attitudes toward the loyalty initiatives in which they participate. The study identifies key themes pertinent to marketers today and reveals the drivers of loyalty across six key industries including retail, CPG, payments, travel, hospitality, and entertainment.
The study captures program-level ratings for more than 160 programs. Attendees will learn which brand programs garnered the highest and lowest scores from members and what sets leading brands apart.
The featured webinar speakers will be Scott Robinson Senior Director, Loyalty Consulting & Solutions, Bond Brand Loyalty; and Sean Claessen, Vice President, Creative & Strategy, Bond Brand Loyalty.
“Armed with its comprehensive loyalty report, Bond Brand Loyalty will tackle all of the pressing questions surrounding today’s loyalty program intricacies, taking attendees beyond a mere points-based approach and striving for emotionally charged bonds with customers,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association.
Marketers are invited to join Loyalty360 and Bond Brand Loyalty on June 17, 2014 at 1 p.m. EDT to learn how brand can look beyond points to establish relationships with their customers in ways that are engaging, emotionally rich, and brand-aligned. For more information, please visit: http://loyalty360.org/conferences/event/brand-loyalty-its-the-outcome-not-just-the-program.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
About Bond Brand Loyalty
Bond Brand Loyalty, formerly Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world’s most beloved brands. We believe that the world can be a more loyal place–a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and No. 1 in strategy, we build measurable, authentic and long-lasting relationships between our clients’ brands and their customers through a complete combination of services including loyalty design, customer experience solutions, market research, insights and analytics, live events, experiential marketing, and powerful loyalty technology platforms centered around a signature human science approach to brand loyalty. Bond Brand Loyalty is a Maritz Company. For more information, please visit http://www.bondbrandloyalty.com.