StrongView Webinar to Present Data Analysis Strategies for Email Marketers

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June 19 interactive event to provide email marketers with an 11-step action plan for leveraging customer data to maximize campaign performance.

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StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced an upcoming webinar for enterprise email marketers titled "11 Steps to Analyze Data for Campaign Performance." Taking place on June 19, 2014, this free webinar will outline an 11-step process for analyzing customer data and applying the insights to increase the performance of new and existing campaigns.

To succeed in today's rapidly evolving marketing landscape, brands need to understand how to collect, analyze and leverage the increasingly massive and varied amount of data now available for maximizing campaign performance. The challenge for many marketers is finding the right way to get started.

Join StrongView senior strategist Catherine Magoffin as she presents a system of data analysis that can be used by both data novices and experts to unlock the performance potential of their campaigns. Plus, hear real-life examples from leading brands and get your questions answered during an extensive Q&A session.

TITLE: "11 Steps to Analyze Data for Campaign Performance"
DATE: Thursday, June 19, 2014
TIME: 11:00am PT / 2:00pm ET / 6:00pm GMT

●    Review an 11 step methodology for analyzing and applying data to maximize program performance
●    Learn how increased volume and availability of data can be better leveraged to drive competitive advantage
●    Hear customer data-driven success stories from Extra Space Storage, Redfin and others

SPEAKER: Catherine Magoffin, Senior Strategist & Team Lead, StrongView


StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

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