OpenEye Grows Retail Design Team with Three New Executives

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Digital Design Agency Helps Retailers Create Digital In-store Experiences

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OpenEye, a global digital media consultancy, has announced the addition of three executives to its growing retail practice. The company designs and creates digital in-store experiences that enable retailers to engage more effectively with their customers.

Joining OpenEye are Brian Dyches, San Diego partner & Director of Experience Design + Strategy; Roger Starkweather, Director of Business Development; and IV Dickson, Senior Sales Engineer. Together the new additions to OpenEye bring a depth of experience and knowledge of both retail and interactive technology.

“Retail is a critical focus at OpenEye in order to design and create digital in-store experiences that effectively engage consumers as they shop,” and said Bryan Meszaros, managing partner of OpenEye. “We are thrilled to add three talented executives in Brian, Roger and IV to our team as we continue to bring visual technology into the retail environment.”

A globally recognized & accredited retail design and digital experience thought-leader, Dyches brings more than 25 years of experience in retail & experience design, having recently served as International Chairman & President of the Retail Design Institute. Previously, Dyches work has included brands such as Meijer, Lucky Brand Jeans, Kate Spade, WalMart, Nike & Unilever.

“In today’s sales & competitive environment, there’s nothing more critical for brands than focusing on the in-store experience for customers,” said Brian Dyches. “We look forward to continuing to bring creative and innovative digital solutions to OpenEye’s diverse global clients that will ensure consumers receive a well executed experience across all channels of the business”

Roger Starkweather joins OpenEye as director of business development. With 20 years of business development experience, Starkweather brings specific expertise in helping retailers maximize engagement with their customers, having worked with clients such as Nordstrom, Eddie Bauer and Kroger.

With more than 15 years of experience, IV Dickson is a seasoned marketing technologist who brings a deep knowledge on creating highly creative and well-designed digital solutions for in-store and mobile, having worked with clients such as Harley-Davidson, Louis Vuitton, and various Estee Lauder Company brands.

“In-Store technologies have caused a major shift in consumer behavior, with many people bypassing stores altogether,” said Meszaros. “Brick-and-mortar retailers must leverage the latest technologies to offer an engaging and customized visual merchandising experience for consumers in order to thrive in this environment.”

OpenEye has experienced global success creating digital experiences for a range of brands, including The Nuance Group, The Corcoran Group in NYC and the Smithsonian Museum of Natural History, among others.

OpenEye has studios in New Jersey, New York, San Diego, London and Moscow. For more information, visit

About OpenEye
Formed in 2003, OpenEye is an award-winning digital media consultancy, which looks to combine consumer insight, technology and creativity to redefine how brands and retailers engage with consumers through a strategic digital in-store experience. With studios in New Jersey, New York, San Diego, London and Moscow, OpenEye has worked with such high profile brands, including The Nuance Group, The Corcoran Group, the Smithsonian, and Penske.

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Scott Wasserman
The Marcus Group
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