Florence, KY (PRWEB) June 09, 2014
We are pleased to announce that as of June 1, 2014, Aristech Acrylics® and Avonite® Surfaces are the globally recognized brands of Aristech Surfaces LLC.
There is a long history behind these two global product brands, which have co-existed since 2003, and Aristech Surfaces(tm) is refocusing its efforts to leverage the obvious synergies between them. By harmonizing the two products and the teams that support them, Aristech Surfaces(tm) will help its customers grow their businesses faster through a "total solutions approach" rather than a product-focused perspective.
As the company looks toward the future, it is looking at the entire Surfacing Market with its many product/material functionalities. Aristech Surfaces' goal will be to further expand its “surface solutions” offering, providing customers and markets with a one-stop shop for their various surfacing project needs. This is a much broader approach than the company's prior individual product and markets approach, and changing its name from Aristech Acrylics LLC to Aristech Surfaces LLC is a natural progression in line with this philosophy.
Aristech Surfaces' rebranding strategy includes maintaining the strong identities and qualities of the two brands, so the company combined the blue of Aristech Acrylics® with the orange of Avonite® Surfaces to create their new brand. The qualities that built Aristech Surfaces' two leading brands into the global leaders that they are will continue to drive the business in the service of its customers – both internal and external.
The rebranding of Aristech Surfaces(tm) has brought excitement to the entire organization along with clear values and direction that will bring ongoing success to the business and its customers.