“Opening in the off-season gives us sufficient time to hire and train new employees and insure they are ready to deliver the first class service experience and fresh fruit products customers ... know us by.” -Meena Sareen, Client Relations Manager
Herndon, VA (PRWEB) June 20, 2014
FruitFlowers® has secured commercial property in Herndon, VA to house a retail store/fulfillment center and customer service call center as FruitFlowers begins expansion into the greater Washington D.C market area.
With a goal of opening up to five new stores within the Greater Washington, D.C. market during the next year, Herndon is intended to be the first store to open. With occupancy slated for the end of this month, the FruitFlowers team is taking immediate action to ensure the site is ready for a projected opening date of August 15.
“Opening in the off-season,” explains Client Relations Manager Meena Sareen, “gives us sufficient time to hire and train new employees and insure they are ready to deliver the first class service experience and fresh fruit products customers in our other operating markets know us by.”
With future locations to include Manassas, VA, Arlington, VA, Downtown D.C., while also scouting out additional locations within the market area, FruitFlowers foresees serving customers in Fairfax, Louden, Prince William and Arlington Counties as well as those in Washington DC and Montgomery County, MD. The company intends to expand northward from the DC Metro area towards their existing stores in the Mid-Atlantic region over the next few years in order to gradually increase their service areas into the Northeast while expanding the Mid-Atlantic region.
“Blitzing a market is a strategy never before tried in the history of the company,” notes CFO Arun Sareen, “but one that we think will have a powerful impact—if done correctly.” This D.C.metro area strategy, if successful, will be the FruitFlowers model going forward, opening stores in clusters—rather than few and far between as was the approach in the past.
FruitFlowers® - Incredibly Edible Delites® offers a healthy exciting, delectably delicious alternative to sending flowers.
The concept began in 1984 in suburban Philadelphia when sisters-in-law Susan Ellman and Ellen Davis created their first bouquet of freshly-cut fruit resembling a floral arrangement, meant to be delivered as a gift.
FruitFlowers bouquets, trays, bowls and chocolate dipped fruits are great for any occasion, including birthdays, Valentine’s Day, Mother's Day, Father's Day, all major holidays, summer parties, office gifts, banquets, weddings, baby showers and many, many more. Additionally, FruitFlowers has extended the artistic concept to vegetables, offering delicious, healthy vegetables cut to look like a floral arrangement.
FruitFlowers products are available for in-store pickup as well as deliveries to residences and businesses.
Franchise locations are independently owned and operated. For a list of our locations and the local communities served please visit: http://www.fruitflowers.com.