Internet “Fast Lane” a Disaster for Customers

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EverSpark Interactive comments on how the FCC has voted to allow internet companies to create a “fast lane” for premium customers.

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The FCC voted to approve a “fast lane” proposal for the internet, as part of a new net neutrality agreement. But technologist Jason Hennessey of EverSpark Interactive says the fast lane will hurt users in multiple ways—and isn’t compatible with net neutrality at all.

The fast lane proposal would allow internet providers to charge companies a premium for faster delivery of their content, according to Politico (retrieved. 05.19.2014). That means fast page loading, less video buffering and sharper video quality. The “fast lane” fee would be charged only to businesses and site owners, not to individual internet users.

But Hennessey says that a fast lane is just unequal internet access under a new name.

“The first and most obvious problem is that all the companies who pay for a fast lane are going to pass the cost directly onto customers,” said Hennessey, EverSpark’s co-founder. “So this is just a sneaky way too charge users more for high speed internet. Meanwhile half your favorite sites will now perform slower.”

FCC Commissioner Tom Wheeler, the driving force behind the proposal, says it would not allow providers to punish non-fast-lane sites with slower speeds—but Hennessey says that’s impossible.

“There’s nothing in this awful proposal requiring providers to build more infrastructure for the fast lane,” he said. “That means fast lane customers are getting a bigger chunk of existing bandwidth, and there’s a smaller pipe for everyone else. Do the math, Mr. Wheeler.”

Although approved by the FCC, the plan still needs to receive public comment and legislative oversight before going into effect. It could be revised during that process. Hennessey says it’s a crucial period.

“The end result of this proposal would be two different internets for those with money and those without.”

About EverSpark:
EverSpark Interactive is an all-in-one SEO, internet marketing and digital media firm that specializes in gripping, keyword-optimized content. From sales pages to company blogs, PR blurbs to high-quality videos and social media posts, EverSpark's content always gets attention—from both search engines and live customers. The company can be reached at (770) 481-1766 or

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Denae Olberding
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