Darien, Connecticut (PRWEB) June 05, 2014
Health Media Network (HMN), the nation’s fastest growing digital Point of Care media company, and the American College of Cardiology (ACC), a 47,000-member nonprofit medical professional society whose mission is to transform cardiovascular care and improve heart health, have announced a strategic partnership that will significantly increase the size of HMN’s Cardiology Network while broadening the distribution of ACC’s CardioSmart initiative. CardioSmart provides tools and resources to heart health providers and the populations they serve to enhance the dialogue between all members of the care team and improve health outcomes.
Under the agreement, Health Media Network is granted the exclusive right to install digital television screens, featuring CardioSmartTV content, in the office waiting rooms of more than 13,000 cardiovascular practices nationwide. In addition, CardioSmartTV content will be distributed across HMN’s existing Cardiology Network footprint, providing additional high-quality educational content to almost 4 million cardiology patients every month. This partnership will elevate Health Media Network’s status as the leading Point of Care cardiology network.
“The American College of Cardiology’s international reputation for excellence and the organization’s commitment to improving heart health is highly respected. Health Media Network is proud to collaborate with a nonprofit organization of this stature,” said Health Media Network’s Chief Executive Officer Christopher Culver.
“The goal of Health Media Network is to enrich the patient experience at no cost to the physician, so this is a great benefit to physicians and patients, while also providing a credible and impactful advertising platform for pharmaceutical and consumer packaged goods as well as other companies that need to engage with patients interested in heart health. With this expanded relationship, HMN is poised to become the preeminent Point of Care cardiology network in the country,” said Health Media Network’s Chief Operating Officer Larry Newman.
“Our collaboration with Health Media Network will make it easier for the ACC and its members to bring reliable information about preventing and managing heart disease to patients, caregivers and all members of the care team,” said ACC Past President William Zoghbi, MD, MACC. “Patients must be well-informed in order to be active participants in meeting health goals, and this program will support our members’ efforts to involve patients and caregivers in improving their own health outcomes.”
About Health Media Network (HMN)
Launched in 2007, Health Media Network, (HMN), is the fastest growing digital Point of Care media company in the U.S., providing education and health content in physician waiting rooms through a platform of 25 specialty health television networks. Using the latest digital technology, HMN is able to customize content that provides physicians and marketers with relevant programming for their messages to improve health and healthcare outcomes to targeted audiences. HMN currently reaches more than 55,000 physicians in over 11,000 medical offices and healthcare systems across the country. For more information, visit Health Media Network at http://www.hmnads.com.
About the American College of Cardiology
The mission of the American College of Cardiology is to transform cardiovascular care and improve heart health. The College is a 47,000-member nonprofit medical professional society comprised of physicians, surgeons, nurses, physician assistants, pharmacists and practice managers. The College is a leader in the formulation of health policy, standards and guidelines. The ACC provides professional education, operates national registries to measure and improve quality of care, disseminates cardiovascular research, and bestows credentials upon cardiovascular specialists who meet stringent qualifications. For more information, visit http://www.cardiosource.org/ACC.