Alexandria, VA (PRWEB) June 06, 2014
The browser add-on and toolbar agency, BestToolBars, has launched a brand new Heatmap feature exclusively for online market research companies. Developed in-house by the BestToolBars team, the Heatmap feature provides marketers with essential insight about their web site visitors' behavior once they land on site.
Vladimir Puzyrev, Head of Marketing at Besttoolbars said, “We’re very excited by the addition of this latest tool to the BestToolBars suite of on point solutions. This dedicated tool is designed to help online market researchers take their business to the next level. It offers unrivalled user behavior intelligence and is intended to help researchers really understand more about the customer experience offered by their website.
“We envisage that researchers will use Heatmap features to delve deeper into their website conversion rate optimization and usability.”
The Heatmap tool by BestToolBars provides a virtual map of the client website, pinpointing hot spots and helping webmasters to visualize their visitor’s every mouse move, click and scroll.
Heatmap includes a mouse move heatmap, click heatmap and scroll reach heatmap. This gives researchers intelligence into where users are clicking on the page, where they are looking and where they are most drawn to. The data can also be interepreted creatively and used to analyse exactly which parts and elements of the page are most attractive to visitors – for example does text attract more clicks? Or images? Or do links fare better? This knowledge can then be used to otimize conversions and improve overall site performance.
The launch of Heatmap comes shortly after BestToolBars announced that it will add online market research companies to its roster of specialist industries served. The new tool is the first in a series of dedicated functionality planned for this market sector.
To find out more, visit http://besttoolbars.net/lp/heatmap/.
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.