Mastering the Change Up Could Be Key for Small Business Success This Summer

Share Article

Despite earlier optimism about the U.S. economy, first quarter GDP contracted for the first time in three years. Small business financing expert DB Squared weighs in with three summer marketing and merchandising tips to help retailers turn things around during summertime months.

Ideas to help avoid a summer sales slowdown

A lot of things change during summer months that affect consumer’s buying patterns, any of which might negatively impact retailer revenues. Business financing company DB Squared provided this list of three marketing ideas small business owners can use to boost sales during summer months.

As reported by, in the worst performance since the first quarter of 2011, the U.S. economy fell below expectations and contracted for the first time in three years, reflecting a far slower pace of inventory accumulation and larger-than-estimate trade deficit. Small business owners looking for ways to improve summer revenues and positively impact the economy might be able to do so by mastering the change up.

In the game of baseball, the change up is an off-speed pitch. While it is thrown to look like a fastball, it arrives much more slowly at the plate. The idea is to gain an advantage by showing the batter something a little different.

For a small business, changing things up and showing consumers something different could well be the key to boosting summer revenues and profits.

Elizabeth Kraus, the marketing manager of small business financing company DB Squared, points out that, “We are constantly looking for ways to help our clients build their businesses, and sometimes all a local business needs are a few new small business marketing ideas to turn things around quickly.” DB Squared also recently released a summer 2014 Small Business Marketing Calendar for download at no cost for both DB Squared clients and the general public, which contains a 3-month marketing plain, laid out on a wall calendar format, that small business owners can use to enhance their summertime planned marketing strategies.

Kraus went on to provide three more small business marketing ideas that can help retailers get the attention of shoppers during summertime months, based on the idea of changing things up to get the attention of consumers.

Change Up the Target Market

Consumer’s summer travel plans may take your regular customers out of town. Small business owners can expand target markets during summer months to take advantage of potential tourist traffic or focus their marketing on niche or underserved segments of the local population.

Change Up the Product Mix

Small business owners may be able to reduce expenses and boost profitability by buying in smaller quantities and taking a seasonal approach to inventory. Maintaining a smaller inventory of seasonal products during the summer can also help a retailer by providing consumers with a sense of urgency, knowing that when inventory is depleted, their opportunity to purchase is over.

Change Up the Merchandising

As human beings, our brains are simply wired to pay less attention to the familiar and more attention to what seems new or out of the ordinary. By displaying merchandise or promoting services in a new way, small business owners may be able to stimulate new interest in previously overlooked products.


About DB Squared

DB Squared Inc. is a privately held company offering invoice factoring, equipment lease financing and both merchant and business cash advance financing.

Now in its 5th year of operations, the company’s staff has more than 100 years combined business financing experience and also enjoys the strong foundation provided by its parent company, a private consumer finance organization in its 30th year. More information about DB Squared is available on their website at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tom Glazier, VP of Business Operations
DB Squared Inc.
+1 253-344-5960 Ext: 890108
Email >
DB Squared, Inc.
Like >
DB Squared, Inc.

Follow us on
Visit website


Ideas to help avoid a summer sales slowdownsmall business marketing ideas for summer