New York, NY (PRWEB) June 04, 2014
A leading non-profit organization in the veteran community celebrated its 9th annual gala event at the Waldorf Astoria in New York City, May 29. The event brings together veterans and supporters to celebrate outstanding champions for the organization. This year, $152,458 was raised with 139 live donations through its Text-to-Pledge® campaign.
This year, its fourth year of Text-to-Pledge® use at the New York gala, the non-profit organization set a new internal record for funds raised through text-based pledges. “The organization normally sees a high participation rate in response to its ask, a trend which continued into 2014. And this year the revenue generated by donors texting gifts reached exciting new heights for the organization,” said Reed Baker, CEO of Sophist LLC and creator of Text-to-Pledge. “We’re delighted that Text-to-Pledge once again made an impact on an organization that services America’s heroes. They deserve it.”
Text-to-Pledge®, a registered trademark of Sophist LLC, allows special event guests to pledge contributions via text message on their personal mobile devices. Attendees have the option of sending customized messages, inclusive of donation amounts, for real time, on-screen broadcasting. The method socializes the response to a charity’s ask and ignites volume giving in major donor environments.
Text-to-Pledge®, a registered trademark of Sophist LLC, is the top mobile fundraising program in the non-profit special event space. Text-to-Pledge offers elegant, professional quality branded on-screen content, including interactive text messaging and impact visuals, to encourage giving. The extensive pre-production process addresses an event holistically, providing high level event management and strategic fundraising experience to maximize onsite giving.