Manchester, England (PRWEB) June 06, 2014
Integrated creative agency Absolute are celebrating the successful launch of The University of Manchester’s new website. Following a competitive pitch, Absolute collaborated with the University’s in-house digital development team and Manchester agency, Reading Room, to design a responsive site from the ground up. Working across all devices from desktop, to mobile and tablet, the brief was to not only design a responsive layout but to make sure that the navigation and user journey worked just as well across all platforms.
Absolute’s Managing Director Chris Hodgen said, “We were very proud to win the pitch for such a high-profile, market leading university. It was a very technical brief with the site having such a great deal of nested content, but we worked hard to optimise the user journey of the site. The end result is a clean, easy-to-navigate and well-designed site.”
To help with the build of the website, Absolute created a detailed digital brand kit that will also be used by each School within the University to develop their own website, and to keep them on brand.
Content Manager at The University of Manchester Andrew Simmons said, “We’re extremely grateful to everyone at Absolute Media for the designs they produced for the new University of Manchester website. The team were a pleasure to work with and delivered over and above what we had expected of them. The site looks stunning on all devices and we’ve already received lots of positive feedback.”