The partnership with KFC China has been a meaningful one for the Strawberry Shortcake brand and for AGP, so we couldn’t be happier to be launching this latest promotion,” said Carla Silva, Senior Vice President of Global Licensing, AGP.
New York, NY (PRWEB) June 04, 2014
A new licensing deal between AG Properties (AGP) and KFC China launches the 4th consecutive promotion of Strawberry Shortcake premiums with kids’ meals at the fast food chain’s more than 4,000 locations throughout mainland China. The promotion started on April 28 and will run through June 15, in celebration of Children’s Day in China.
The deal was handled by local Chinese agent Medialink on behalf of AGP, the intellectual property and outbound licensing division of American Greetings Corporation. Toys by Robin supplied the premiums, which include bracelets, hologram spectacles and fashion bangles.
“The partnership with KFC China has been a meaningful one for the Strawberry Shortcake brand and for AGP, so we couldn’t be happier to be launching this latest promotion,” said Carla Silva, Senior Vice President of Global Licensing, AGP. “We look forward to the continued success of the brand and long-term partnership with KFC China.”
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
About AG Properties
AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP's active classic brands include Holly Hobbie and Madballs, as well as new properties Boofle, Packages from Planet X and Twisted Whiskers. Children can experience AGP online at http://www.agkidzone.com. For more information on AGP, visit http://www.agpbrands.com.