LSC and BlueVenn Partner for an Exclusive Webinar, June 19th, 2014

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Intelligence vs Wisdom: The Importance of a Single Customer View (SCV)


List Services Corporation (LSC)

We are thrilled to bring this information to the community of professional marketers.

List Services Corporation (LSC) announced today an upcoming webinar, Wednesday, June 19th 2pm EDT, Intelligence vs Wisdom: The importance of a Single Customer View. In partnership with BlueVenn, LSC will be illustrating to attendees how a Single Customer View (SVC) can transform their marketing capabilities.

LSC and BlueVenn have partnered together since 2011 offering marketing software solutions for a variety of clients. This relationship expanded in April 2014 with LSC delivering to their clients the availability of the BlueVenn services and products including blueANALYZER for B2B and B2C companies across the globe.

“We are thrilled to bring this information to the community of professional marketers who are looking for a tool to provide intelligence to power informed decisions for their respective companies," said Joe McCluskey, President of LSC.

Marketers are presented with challenges in identifying their customers as each individual and company can identify themselves through data in different ways. This information is delivered through many marketing channels and can change over time. The SCV is a database system that processes and stores this data from various sources while providing a clean, single record per customer.

“With a clean single record per customer at the center of your marketing data, the analytics and metrics used to make an informed decision will enhance marketing campaign performance," said Steve Klin, CEO of BlueVenn.

Registration for the June 19th webinar is now live. The webinar will begin at 11amPT/1pmCT/2pmET and you can register here by providing your contact information.

About List Services Corporation (LSC):
LSC is a management-consulting firm that uses a combination of data, media and technology to help acquire, retain and generate revenue for clients and customers. LSC provides customer acquisition and retention solutions that leverage data, media and the latest marketing technologies. LSC offers Big Data solutions, database marketing, marketing analytics, intelligent media and campaign execution to blue-chip and emerging growth companies. Combining more than 30 years of digital and direct marketing expertise we offer a large marketing skill set in a boutique setting. We view client relationships and the importance of great account management as the keystones to our approach and continue to make large investments in technology, R&D and a professional staff eager to deliver great solutions. For more information please visit:

About Blue Venn:
BlueVenn, a UK based company and a member of Blue Group Incorporated, has been offering a range of marketing software solutions and campaign capabilities to meet the challenges of B2B and B2C companies for over 20 years. Marketing solutions from BlueVenn integrate and enhance online and offline marketing channels for a diverse range of companies including hotels, gaming, finance, retail, media and more. For more information please visit: [

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Ann Marie Brucia

Joe McCluskey
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