Inmar Shopper Behavior Expert Will Present at FMI Connect

Presentation at food retailing conference will provide insights into Hispanic shopper segment.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friendRepost This

Winston-Salem, NC (PRWEB) June 05, 2014

Inmar, a company that operates intelligent commerce networks, today announced that Devora Rogers, Senior Director, Retail Insights will present “Un Futuro Prometedor – Profiling the Hispanic Shopper,” on Thursday, June 12 in the FMI Learning Lounge at FMI Connect in Chicago. This program will take place from 11:00 a.m. to 11:45 a.m. in Hall A, McCormick Place.

The Learning Lounge is a new spot for education sessions and special presentations at FMI Connect. Considered by many to be the industry’s pinnacle event, FMI Connect is expected to draw 15,000 retailers, wholesalers and their trading partners to Chicago. Show organizers describe the Learning Lounge as “a cross between classroom and family room host to industry experts and home to discussions on food retail topics throughout the day.”

As the marketplace further fragments and becomes increasingly diverse, the importance of Hispanic shoppers is increasing as quickly as their spending power. Rogers’ presentation will explore several significant attributes of this group – including media preferences, content usage/influence, promotion response rates, in-store reaction to supply chain issues and how they engage with the healthcare industry. Attendees will gain insight into reaching these shoppers, moving them to purchase and retaining their loyalty.

“Successfully penetrating the Hispanic market will create tremendous business development opportunities,” says Rogers. “But, in order for brands and retailers to generate conversion, they must truly understand what is required to engage with this unique and digitally enabled shopper segment,” adds Rogers.

In her role as Senior Director, Retail Marketing Insights, Rogers plays an instrumental role in growing Inmar’s behavioral analytics business unit – helping clients better understand, and engage, shoppers. Prior to joining Inmar, Devora was Group Director at Interpublic Group’s Shopper Sciences where she consulted with global brands, including Coca-Cola, Exxon Mobil, Sony, Charles Schwab and Bose to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase. During her tenure with IPG’s Emerging Media Lab and Shopper Sciences units, Devora was instrumental in developing the shopper insights methodology which served as the foundation for both Shopper Sciences’ toolset and the Google Zero Moment of Truth study conducted in 2011.

Inmar will also be exhibiting at Booth #2132 during the conference.

# # #

ABOUT INMAR

Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.

For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.


Contact

  • Sharon Joyner-Payne
    Inmar
    +1 (336) 631-7663
    Email