Munchkin, Inc. Earns 2013 “Vendor Award of Excellence” From Target Corporation

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Honor Recognizes Strategic, Revenue-Generating Partnership

Target Corporation has once again awarded Munchkin, Inc., designer and manufacturer of innovative infant and toddler products, with its prestigious "Vendor Award of Excellence" for 2013. This is the third time in nine years that Target has recognized Munchkin with the award, which is given to a select group of partners who demonstrate innovative leadership, superior business practices and a commitment to growing a strategic partnership.

“We are honored to be recognized by Target for a partnership that has helped drive their growth in baby accessories. Munchkin’s successful partnership with Target is rooted in both companies’ desire to understand each other’s vision, and to collaborate to deliver innovative products and shopping experiences for parents.” said Steven Dunn, CEO of Munchkin, Inc.

For over 20 years, Munchkin has partnered with Target to deliver to its guests innovative products that offer clever solutions for almost any parenting dilemma. With over 100 products available at Target, Munchkin offers award-winning products across a wide variety of categories, including Feeding, Diapering, Bath, Safety, and Travel.

For more information on Munchkin, please visit


About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church and Dwight resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award in 2011 and 2102. In 2010, Munchkin acquired Lindam Ltd., the U.K.’s top baby safety brand and subsequently launched a line of safety gates and accessories in North America. In January of 2014, Munchkin also acquired BRICA, Inc., leading innovator of auto, home, and travel products for babies and parents everywhere. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Vendor Award of Excellence and the Toys “R” Us 2011 and 2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit

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Sabina Gault
Konnect PR
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Amanda Bialek
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