As an ever-growing industry, estimated to be worth 322bn USD annually, Muslim fashion has become much more than clothing for religious people, it has become a fashion statement, a way to represent ones faith in a modern, yet modest way.
Dubai, United Arab Emirates (PRWEB) June 23, 2014
To launch the new season with a bang, Citra Style recently held an extensive Global Model Casting Contest. The winner, Toronto-based Nora Tehaili, was chosen to be the face of the new collection, alongside international modest fashion blogger/model YazTheSpaz. Both models were captured by the ever-talented Muslim fashion photographer Lisa Vogl-Hamid in a series of shots that gracefully illustrate the essence of the new season.
“Presented by these two uber-trendy Muslim fashionistas, every Hijabi is sure to fall in love with the new Citra Style collection, no matter whether she prefers it casual or chic. Staying true to our Islamic values, as well as our brand identity, every design is dedicated to preserving the modesty of our customers, without compromising on quality, aesthetics or style,” says Habibah Chbib, co-founder of Citra Style.
Divided into four essential themes, the new collection features a range of outfit options for the modern Muslim woman, including a variety of sophisticated long dresses, fashionable & fun maxi skirts, Trendy Tunics, beautiful blouses and more. Additionally, every look comes with the matching hijab, to complete the overall ensemble. From blue and white hues representing the Mediterranean, to classy urban or elegant festive looks, all the way to funky fresh spirit creations, each theme caters to an international fashion trend, in terms of assigned color palate, appearance and texture.
In addition to the online launch, the new collection was recently featured offline as the headline designer at the renowned Muslim fashion-focused ‘Sisters in Stilettos’ runway event in Toronto where it received extensive acclaim by the audience.
The new, slick user interface of the upgraded Citra Style website allows customers to browse via individual theme with moodboards as a trend guidance. A 'shop by look' feature makes it easy to choose combinations of single items as it presents the option to purchase entire pre-styled looks. For those who like to browse the traditional way, Citra Style’s new layout offers visual teasers all the way.
“We are proud of the new website design and we believe, it stands as the perfect example for the evident change the Muslim fashion industry is currently undergoing. As an ever-growing industry, estimated to be worth 322bn USD annually, Muslim fashion has become much more than clothing for religious people, it has become a fashion statement, a way to represent ones faith in a modern yet modest way, and Citra Style is indeed at the forefront of that development,” explains Muhammad Chbib, Co-Founder & CEO of Citra Style.
Citra Style is the world’s premier online store for modest and stylish fashion designs featuring a fabulous collection of contemporary attire, curated and lovingly weaved for the Muslim woman of grace and honor. Citra Style was created to enable the woman of faith and those with a fashionable attitud, to represent their belief and passion for beauty all at once, whilst turning them into connoisseurs of comfort at their stylish best. Conferring to the sacredness of faith while rendering comfort and style, we’ve come together to create a collection that represents a unique fusion heritage of culture and current runway trends.
Watch a video about the Citra Style Journey here.