Stirling (PRWEB UK) 9 June 2014
CTI Group is a global provider of innovative carrier-grade software solutions and services which empower organisations to gain strategic competitive advantage from their communications data. With an extensive international customer base and operational centres in both Europe and the USA, they are used to handling high value, complex and intricate sales cycles. With a product portfolio that handles all aspects of today’s tech savvy customer communications, they successfully develop and manage long term relationships with their clients.
Business functionality which underpinned both their current customer relationships, and helped develop new ones was a key driver for CTI Group. They were becoming increasingly concerned that their existing SugarCRM lacked this focus and that it concentrated more on new features such as social integration which offered them no value in their B2B environment.
By migrating to SuiteCRM, the world's most powerful open source CRM application, CTI Group have since gained a more agile product, a more supportive supplier and lost none of the key functionality that the Enterprise Edition delivered. SuiteCRM's core focus on business functionality and CTI Group’s existing relationship with SalesAgility, the authors of SuiteCRM, were also strong factors in influencing the decision.
Apart from the projected annual savings of £60,000, CTI Group now owns their own open source solution. They can add as many additional users as their expanding business requires without having to pay for additional license fees. SuiteCRM delivers the functionality required to operate within the business and CTI Group can call on the knowledge and expertise of SalesAgility for support.
As a long established user of SugarCRM Enterprise Edition, CTI Group were closely engaged with SugarCRM through user conferences since 2008. The SugarCRM instance was hosted on-premise and had in excess of 150 users. A 20gb database with more than 2.5 million records was migrated.
Data migration between SuiteCRM and Enterprise Edition was realtively easy to achieve, however, custom scripts were required for the migration of Quotes, Products, Teams and Custom Modules. CTI had created Studio built custom modules that were essential to the business and these migrated seamlessly to SuiteCRM. SugarCRM extensions from SugarForge were completely compatible with SuiteCRM.
After several meetings, careful planning and a proof-of-concept, SalesAgility were awarded the contract to migrate to SuiteCRM. The project was executed with a three person team and the migration timeline from inception to go live was 16 working days.
The project was delivered on time, on budget and to specification and the payback time for the project was approximately 3 months.
"The SalesAgility team's understanding of our needs, their commitment to the project's success and their obvious knowledge of the SugarCRM architecture were critical to the success of the project and we look forward to a long and mutually rewarding relationship with them."
SalesAgility Ltd is an ISO 9001 accredited professional services consultancy engaged in transforming the business needs of its clients into robust and elegant CRM software solutions. SalesAgility are the authors of SuiteCRM and keepers of the vision of enterprise-class open source CRM.