Moms really are brand-critical decision makers for a broad range of products and services...Plus, they purchase on every available channel, every possible screen … traditional and new media, they use it all.
Chicago, IL (PRWEB) June 06, 2014
“Gerber Childrenswear, Hain Celestial and Nestle lead the roster of national and global companies who have signed up early to send marketing executives to the 10TH Annual M2Moms® – The Marketing to Moms Conference, October 22 & 23, Chicago Cultural Center,” according to Liz Fongemie, M2Moms® producer. “They attend because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”
“New research, case studies, workshops, peer-to-peer learning and networking, M2Moms® delivers everything brand marketers and their agencies need to keep up to date with today’s ever evolving, demographically changing moms,” Fongemie explained. “This year’s preliminary schedule includes marketing to mom experts like Author, Liz O’Donnell of Mogul, Mom & Maid, a Kellogg’s case study from The Mom Complex, and The Motherhood showcasing new research on the effectiveness of blogs and social media when marketing to Moms.”
“Moms really are brand-critical decision makers for a broad range of products and services,” Fongemie stated. “The Fast Facts page on the M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes, for their kids’ schools and they plan and pay for the family vacation. Plus, they purchase on every available channel, every possible screen … traditional and new media, they use it all.”
“In addition to the early registrations,” Fongemie continued,“every year M2Moms® is attended by a really comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. M2Moms® typically sells out every year.”
“All in all, M2Moms® includes over 30 speakers and two and half content-rich days. This year we’re expanding the pre-conference sessions for those who arrive early,” Fongemie added. “They’ll focus on the role that Dr. Mom plays in today’s family and the importance for brands, across all categories, to recognize how critical health and wellness is in driving their decision making.”
Preliminary 2014 M2Moms® sponsors include Associate Sponsors: Mabel’s Labels; Yahoo!; Destination Maternity Corp.; MtoM Consulting; Experian; TapInfluence; Showcase Sponsors: The Motherhood; School Family Media; Workshop Sponsors: The Bump, Mom Central Consulting; Video Content Resource: Snippies; Official Bookseller: PMP; M2Moms® proudly supports the Special Olympics.
For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.