DemandWerks CEO Martha Pease Shows How to Apply Innovative Consumer Demand Approaches from the Tech Industry to Beauty and Fashion Sectors at 2014 HBA Global Conference

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DemandWerks CEO Martha Pease brings her deep experience building consumer demand with tech giants to the 2014 HBA Global Conference. In “Why Future L’Oreal’s and Neutrogena’s Should Think More Like Apple”, Pease will explain how the beauty industry can directly apply the secrets and strategies that make tech companies consumer demand engines.

Learning how to go beyond features, functionality and ingredients to appeal to consumers is something the beauty industry really needs to understand

DemandWerks CEO Martha Pease will appear on June 11 at the 2014 HBA Global Conference at the Javits Center in New York City, as a featured speaker at the conference’s Trend Theatre and chairperson of the consumer-focused HBA seminar Connecting With Your Consumer: Winning Strategies to Grow Your Brand.
Pease, along with Chief Creative Officer Michael Campbell, leads consulting firm DemandWerks, with a focus on advising CEOs and leadership teams on becoming purposeful about acquiring customers and better positioned for scalable growth. She has marketed and strategized for companies including IBM, Apple, Hitachi, Epson, Neutrogena, Elizabeth Arden and L’Oreal.

“Learning how to go beyond features, functionality and ingredients to appeal to consumers is something the beauty industry really needs to understand” emphasized Christian Bardin, former President of Neutrogena International and current CEO of Christian Bardin & Associates. “Martha Pease looks out, way beyond the standard practices in the HBA industry, and shows how companies can bring innovative approaches from the tech world to building consumer demand in any market.”

About DemandWerks: DemandWerks is a highly experienced consulting firm helping CEOs transform their organizations into more purposeful, proactive and powerful demand creation engines. We’ve taken what we know about effective consumer marketing and turned that into a vision and process to create more high performance organizations. As a result leaders and teams become purposeful about acquiring customers and are better positioned for scalable growth. Leaders get a powerful “upstream” process for planning their customer acquisition strategy, illuminating where and how to deploy resources most effectively – both inside and outside their organizations. DemandWerks gives leaders the confidence to make more precise, less risky, but no less aggressive moves in-market to drive growth and value.

About Martha Pease: Martha is a CEO, strategic leader and corporate executive, with proven experience at the intersection of technology innovation, consumer goods and demand creation in US and international markets. Martha was CEO, President and Director of Magnetique; Founder, CEO of Ozz Consulting; EVP of Lifetime TV; EVP, Global Business Director of McCann Erickson; EVP, Global Account Director of JWT; and SVP, Member of Executive Operating Board of Neutrogena. She has created and led client engagements, marketing, product development, or strategic brand development for companies including Apple, L’Oreal, IBM, Neutrogena, Pizza Hut, Domino’s, Wendy’s, Elizabeth Arden, Novell, Pepsi, InterBev, P F Chang’s, Epson and Hitachi. She has served on the boards of Fetch Technology and HBCare LLC, and on the advisory board of Voice Publishing, and is a frequent contributor to CNN.

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