Operation Smile and Swimways Corporation Launch Summer Smile Splash

‘Pool Parties with a Purpose’ will be hosted across the country to help heal smiles for children in need.

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As a manufacturer of children’s products, and parents ourselves, we believe that every child should have the ability to smile, and we’re honored to have the opportunity to make a difference in the lives of so many children around the world.

Virginia Beach, Va. (PRWEB) June 05, 2014

Operation Smile is proud to announce the launch of Summer Smile Splash, a fun summer campaign that will raise funds and awareness for the organization’s global efforts to provide free surgeries for children born with cleft lip, cleft palate and other facial deformities.

To kick off the summer season, Operation Smile and Swimways Corporation are inviting the public to host a 'Pool Party with a Purpose’ for their friends, family or their community. Hosting a party will help spread awareness about Operation Smile’s crucial mission of healing smiles. Hosts will also receive complimentary SwimWays® branded items and a fundraising toolkit to help host their event. Participants can register online at http://www.operationsmile.org/summersmilesplash to receive their pool party starter kit.

“'Pool Parties with a Purpose' are a fun new way to raise funds for an incredible organization. We’re proud of our partnership with Operation Smile,” said Monica Jones, Director of Marketing at Swimways Corporation. “We hope water lovers around the country join us in this groundbreaking campaign.”

With the help of dedicated medical volunteers and generous donors and corporate partners like Swimways Corporation, Operation Smile has provided more than 220,000 surgical procedures for children worldwide. For over seven years, Swimways, a leading manufacturer of outdoor recreational products, has partnered with Operation Smile to create over 5,000 smiles around the world. Swimways’ generous support year after year continues to set standards in innovative corporate social responsibility.

“As a manufacturer of children’s products, and parents ourselves, we believe that every child should have the ability to smile,” said David Arias, president of Swimways Corp. “We’re honored to have the opportunity to make a difference in the lives of so many children around the world.”

About Operation Smile:
Operation Smile, headquartered in Virginia Beach, Virginia, is an international children’s medical charity with a presence in more than 60 countries, whose network of more than 5,400 medical volunteers from over 80 countries is dedicated to helping improve the health and lives of children. Since its founding in 1982, Operation Smile has provided more than 220,000 free surgical procedures for children and young adults born with cleft lip, cleft palate and other facial deformities. To build long-term self-sufficiency in resource poor environments, Operation Smile trains doctors and local medical professionals in its partner countries so they are empowered to treat their local communities. Operation Smile also donates medical equipment, supplies and provides year-round medical treatment through its worldwide centers.

About Swimways Corporation:
Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years -- longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit http://www.Swimways.com.


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