Pose Spices Things Up with a Big Dose of Loyalty to Help Small Retailers Level the Playing Field Against Big Merchants

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Customer-facing functionality helps small retailers entice and convert fickle shoppers into faithful customers who keep coming back.

“Pose is all about helping small retailers win with powerful customer-facing functionality," said Dror Liwer, CEO of Pose.

Pose, a sweeping, cloud-based point-of-service (POS) solution for small-to-medium size retailers, announced today that it has added new loyalty and gift card functionality to its core store management system. Unique in the small-to-medium size business (SMB) market, Pose’s new offering equips merchants with an ability to rapidly capture and analyze customer data and then set up tailored loyalty programs to reward customers for their continued support. This important loyalty component is Pose’s latest push to help small businesses leverage their agility to compete effectively against big retailers. Pose’s new functionality comes on the heels of the company recently announcing native integration of its flagship offering with QuickBooks, making it the first and only company in its space to do so.

“Pose is all about helping small retailers win with powerful customer-facing functionality. This new functionality helps merchants recalibrate how they work with customers, so they can be as effective as possible and compete vis-à-vis the big, brand retailers,” said Dror Liwer, CEO of Pose. “By coupling SMBs’ strengths, namely their agility and specialty product selection, with Pose’s tailored customer loyalty programs, they can indeed outflank the big guys.”

Alluring Loyalty Programs Let SMBs Show They’re More than Just Another Pretty Face
Pose’s loyalty offering provides small retailers with several unique features to cozy up to customers and stand out from the crowd. Now, merchants can gather customer information using Pose, and then slice and dice the data to readily create groups based on any number of criteria and offer targeted promotions. Merchants can also link promotions to specific events, dates or inventory/brands that customers can claim upon checkout. With Pose’s digital rewards “punch card” feature, customers can view their rewards information via email or printed receipt, without the hassle of additional plastic or paper. Merchants can also do everything using a tablet or mobile device, allowing them to better capture sales well before customers walk out the door.

The Gift that Keeps on Giving
In addition to its loyalty features, Pose enables merchants to say yes to customers seeking a convenient gift in the form of a gift card. Pose’s additional new functionality lets SMBs issue and redeem gift cards on the spot. For small merchants, this must-have feature is difficult to find elsewhere and gives them a leg up against competition. Pose’s gift card functionality allows SMBs to personalize customer service, increase revenues through upselling, and appeal to customers so they come back again.

Gift cards are rising in popularity due to their convenience and lure of letting the recipient buy the perfect gift. In December 2013, 57% of consumers purchased digital gift cards, and according to InComm, a whopping 80% of consumers purchased digital cards in 6 days before Christmas.

Small retailers are in a constant battle to woo shoppers away from competition. Without the right technology in place, they’ve struggled to understand their customers’ purchasing habits, preferences and patterns. They’ve relied – none too successfully - on elbow grease to personalize service or provide rewards for repeat business. Processing gift cards has also been a painful experience both for merchants and the customers. It’s not unusual for a merchant to struggle with a rigid POS system that cannot readily redeem the gift card or certificate, forcing customers to wait longer at the checkout than they expected.

Similar to gift certificates but more contemporary, Pose’s system offers gift cards that are digital and provide a clean, easy, paper-free experience, eliminating the old-school experience where customers have to dig in their wallet for tattered or outdated slips of paper. Or worse for the customer experience, they are at the register ready to buy that special item, only to realize they left the gift card or certificate at home. An added level of service that merchants can provide through Pose is the ability to deliver the gift card electronically and immediately to the recipient.

The company’s new functionality is available immediately. Interested parties can check out Pose through a free trial at http://www.getpose.com.

About Pose
Privately-held, Pose is a sweeping, cloud-based point-of-service (POS) solution for small-to-medium size retailers who are seeking a better alternative to help them run their business. Pose stands apart from others in its ability to helps merchants gain a leg up on competition with cutting-edge, customer-facing functionality from loyalty and rewards to social media engagement to customer service. Unlike older competitors whose dated technology is unable to readily support mobile, Pose was built from the ground up to harness mobile. For more information, please visit http://www.getpose.com.


Press Contact:
Carmen Hughes
Ignite Public Relations
w: 650.453.8553
c: 650.576.6444

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