Denver, CO (PRWEB) June 11, 2014
Last year, the US garnered the #1 spot as the world’s largest wine market topping France and other European countries. French consumption fell about 7 % while the United States continued to rise in 2013 over 2012 according to the "New York Times", nytimes.com/2014/05/14/business/international/us-slips-past-france-as-biggest-wine-market.html?_r=0, May 2014. Consumers in the United States are behind in consumption per person, and the French average 1.2 bottles per week, six times more than each American. Maybe the US will surpass France’s cheese market but it’s highly doubtful.
Americans have a flair for the finer things in life. Wines are growing at a record rate, especially with female consumers. 55% of American wine consumers are reflected at "WineBusiness.com", winebusiness.com/news/?go=getArticle&dataid=108156. Baby boomers still have the hold on the spending market with millennials coming up a close second age (21-36).
The craft beer market leaves retailers and restaurants smiling with the overall profitability of the category. Colorado is #3 on the list in terms of craft breweries per state. California and Washington are ranked 1st and 2nd (over 15 million barrels sold in 2013), according to "Brewers Association.org, brewersassociation.org/statistics/by-state/.
Should a consumer want a gluten free alternative, ciders are growing with a vengeance. Ciders have reflected a 100% increase in the last 52 weeks, according to Chicago Business, chicagobusiness.com/article/20140303/NEWS06/140309979/millercoors-makes-manly-pitch-with-new-hard-cider-brand, March, 2014.
Lastly, we cannot leave spirits out of the natural selection of growth in the libations category. Vodkas, Bourbons, almost any distilled spirit category is on the rise. Infused spirits with fruits, herbs, and other natural flavors add nuances not seen in the past. Bourbon broke the $1 billion mark in 2013, according to Discus.org, discus.org/us-bourbon-and-tn-whiskey-drive-export-records-in-2013/, February 2014.
Alicia Vargo, CEO and President of Success Consulting, LLC, has been in the wine, beer, spirits and cider business for over 20 years. Alicia started a Marketing Brokerage to answer the call of how competitive the industry is even with the category growth, and over 100+ distributors, just in Colorado alone. Vargo states, “A supplier needs to brand themselves with a profound personality and uniqueness about their category, standing out from the rest, or they can rely on sheer luck to take their brand to a greater significance in the market.”
Alicia knew there is a need for uniqueness; strategic marketing plans with an emphasis on connecting with the ultimate consumer. Vargo states, “Wholesalers and suppliers can’t possibly keep up with the growth in the Colorado Market, let alone the United States”. The beverage community needs a streamlined plan to grow the business with a micro-targeted, focused concept”. “Knowledge of the products are vital to succeeding, however a solid rapport with the industry takes precedence over anything else. People buy because they like the product, but feel good because they like you!”
About Success Consulting LLC
The goal of Success Consulting, LLC is to represent the finest brands from all over the world in each region and country. Alicia started a Blog and website: http://www.winespiritsandbeer.com. The consumer base is extensive; customers want to know each event happening in the Colorado Market. Restaurants and retailers want to promote their events on the website. The website is designed to be an unbiased approach to promoting the industry in general, creating a universal loop for everyone to benefit. Success Consulting, LLC, is a new Marketing and Brokerage concept assisting many suppliers to launch their new brands, maintain their current distribution, and grow their business in Colorado and the surrounding states.
“Success Consulting, LLC represents Liquor, Beer, Ciders and Wines, and is a gateway for distinctive imported and domestic brands representing the US Market.”
For media inquiries:
Alicia Vargo, CEO
Success Consulting, LLC
"Outstanding Business Woman of the Year," Denver Business Journal