4 Steps to Maximize Customer Engagement on Twitter

WebLink International offers tips, tricks to enhance your social media presence in new e-book.

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Whether your organization is testing the Twitter waters or is ready to take its engagement to the next level, Muller makes it simple to create a winning social media strategy that drives results.

INDIANAPOLIS (PRWEB) June 09, 2014

With 100 million daily active users and 500 million average daily tweets, the potential for customer engagement using Twitter is limitless. However, such high-volume activity calls for organizations to create a strategic presence – otherwise, average tweets risk getting lost in the fray.

In “4 Simple Steps to Help Your Organization Tackle Twitter,” DJ Muller, president and founder of WebLink International, outlines four crucial steps to create an effective Twitter presence. The steps include:

  • Maximize your presence. Tricks to make the most of your profile picture, bio and more.
  • Work your strategy. Advice on how to define a purpose, find an audience and provide meaningful content.
  • Add Twitter to your current marketing efforts. Muller identifies the benefits integrating your Twitter account on your website and other marketing platforms.
  • Monitor, Measure and Adjust. Tips for calibrating your social media strategy with a number of analytics tools.

Whether your organization is testing the Twitter waters or is ready to take its engagement to the next level, Muller makes it simple to create a winning social media strategy that drives results.

With more than 20 years’ experience in the technology industry, Muller has keen insights on the challenges facing chambers and associations as they navigate member engagement in the 21st century.

“Twitter is the new frontier for engaging with customers in real time,” Muller said. “It is important that organizations develop an effective strategy that builds and nurtures an online presence.”

To receive a free copy of the e-book visit: http://info.weblinkinternational.com/twitter-ebook

About WebLink International
Founded in 1996, WebLink International is the provider of WebLink Connect, the insightful, innovative and easy-to-use association management software. Backed by dedicated customer support and unparalleled industry expertise, WebLink empowers hundreds of trade and professional associations and more than 500,000 small and medium businesses to help them acquire and retain more customers. WebLink International is headquartered in Indianapolis, Indiana. For the latest, follow @WebLink on Twitter, follow WebLink International on LinkedIn or visit weblinkinternational.com.

About DJ Muller
DJ Muller is president of WebLink International, a position he has held since the company's incorporation in 1996. Muller attended St. Cloud State University in St. Cloud, Minnesota, majoring in business administration. Muller is a frequent speaker at national, association and technology conferences, chambers of commerce and guest lecturer at colleges and universities.


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