New Active Lifestyle App, VigorWay, Challenges Traditional Social Platform Framework
San Francisco, CA (PRWEB) June 06, 2014 -- The latest full-featured VigorWay app has just been released for iOS and Android devices. It is one of the first social platforms designed to give health and fitness enthusiasts a way to connect and share adventures. The app provides a variety of cool new features including top rated workout routines, the latest health and wellness news, geo tagged activities, and a personal fitness planner amongst others.
One of the most innovative features is VigorWay’s Direct Messaging. Users can follow one another and fluidly communicate their shared interests in sports, active lifestyles, fitness etc. VigorWay CEO Justin Hruska and CMO Domenick Scherpf note, “We wanted to provide another form of communication that was more personal where people could openly share experiences and advice with one another.”
VigorWay is already gaining buzz within the sports and fitness community. Sally Fitzgibbons, an Australian professional surfer and Redbull’s official athlete, comments, "I'm really excited about the latest full featured release of VigorWay. It is going to provide a channel for all the news that gets users psyched.” Fitzgibbons is referencing VigorWay’s News section, which integrates a built in RSS reader that catalogues articles from top publishers such as Yoga Journal, Golf Digest, Men’s Fitness, and Women’s Health.
American professional BMX riders Aaron Ross and Terry Adams further note, “It’s rad to have one central location to connect with people into the same things you are.” The app allows users to search and connect with people who have similar interests, thereby encouraging a positive progression towards an active lifestyle.
Another noteworthy feature in the app is exploring trending photos, uniquely categorized by activities such as Surfing, Golfing, Cycling, etc. This allows users to easily search for popular photos aligned with their interests.
Fitzgibbons suggests, “I feel the surf community will get on board as there is no other app like it.” It is a one-stop shop for fitness enthusiasts looking to cultivate specific health and fitness interests. Whether you’re a trailblazer or a cycling enthusiast, VigorWay will complement and support your active, healthy, and social lifestyle.
About VigorWay
VigorWay is a mobile platform that promotes an active, healthy, and fit lifestyle. The app provides a wide range of advice, information, and a place for likeminded people to connect. VigorWay addresses a broad demographic by providing one common network for users to communicate, share, and support one another in leading an active lifestyle. Together with their partners Y Media Labs – a leading San Francisco Bay Area based mobile app interactive agency – VigorWay has designed a social platform for health and fitness enthusiasts. It is now available on the App Store and Google Play Store.
Marketing Lead, Y Media Labs, http://www.ymedialabs.com, +1 (650) 716-4547, [email protected]
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