It is worth noting that such a simple tool has taken a long time to come to market. The concept has been around for years, but it took the data breaches of 2013 to bring consumers’ need for control over transactions on their debit cards into mainstream.
Boston, MA (PRWEB) June 06, 2014
The origin of concept of controlling the use of one’s bank card through a mobile device is like the question of which came first, the chicken or the egg. Whether it was a strategy for reducing call center costs by reducing a prime cause of customer calls or a response to customers’ need to control fraudulent use of their cards as a result of the data breaches of 2013, the concept is now a reality being offered by several vendors. Consumers are demonstrating a growing interest in self-service in their financial services behavior and can now benefit from applications that will enable them to reduce fraud in use of their debit accounts.
Research shows that almost 50% of consumers would prefer to control the use of their payment cards themselves (they would be “interested” in using their phone to temporarily allow or block transactions on their card, according to the TSYS 2013 Consumer Payment Choice Study).
Mercator Advisory Group’s latest Research Note, Cardholder Account Controls via Mobile Devices, discusses how a quiet development effort exploded when the data breaches of 2013 hit. It set the stage for a new service capability that will benefit all stakeholders that are involved with this functionality. The next question that the market will be asking is, “What is the best array of mobile cardholder account controls?” On/Off control is a given. Specific controls such as spending limits or blocking by transaction type or location are offered by some vendors. To be determined is how broad the service offering needs to be to get to make it truly valuable to consumers.
“It is worth noting that such a seemingly simple and intuitive tool has taken such a long time to come to market. In reality the concept has been around for years, but it took the data breaches of 2013 to bring consumers’ need for control over transactions on their own debit cards into the mainstream,” comments Ron Mazursky, Director, Debit Advisory Service at Mercator Advisory Group and author of the Research Note.
Highlights of this Research Note include:
- Stakeholder needs and benefits
- Current debit issuers and processors/core banking platforms offering cardholder account controls
- Types of controls available
- New vendor profiles
- Future developments in cardholder account controls
This Research Note has 10 pages and 3 exhibits.
Companies mentioned in this Research Note include: City Bank Texas, CSI, D+H, Diebold, Fiserv, Jack Henry, Lone Star National Bank, Malauzai Software, Monitise, Ondot Systems, Simple, TSYS, USAA
Members of Mercator Advisory Group’s Debit Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.
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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.