Seattle, WA (PRWEB) June 09, 2014
QuestionPro, Inc., an online survey software provider, released the results of its Same-Day Delivery survey on Monday. Americans were surveyed on their attitudes and behavior toward online purchasing and the choices of shipping, particularly same-day delivery. The results showed despite 73% of online shoppers asserting same-day delivery as a great idea or at least worth trying, over 66% said the most important factors when shopping online were product price and shipping costs. With an overwhelming majority of respondents stating the cost of shipping as more important than the speed of delivery (over 93%), it’s apparent that American shoppers are willing to sacrifice promptness before price.
Even if same-day delivery was offered at a reasonable cost, only 22% of respondents would be much more likely to purchase something online than in the store. Given a hypothetical purchase with a $10 shipping charge for 5-day delivery, over 50% of respondents would not pay any sort of premium for same-day delivery. In the same way that online storage and cell phone providers have increased usage caps in recent years, so too will online vendors need to adjust with market trends for delivery. With Amazon.com’s drone shipping program in the works, retailers will have to begin competing by making same-day delivery the standard, and not premium service.
Some other findings include:
About QuestionPro: QuestionPro is a leading provider of online survey software and premium respondent sample services that allows for fast and professional research. It services over 2.7 million users across 100 countries, including Fortune 100 companies, academic institutions, small businesses and individual DIY researchers.