TELUS Selects UXP Systems to Enable True User Personalization on Optik TV

Telus and UXP Systems Partner to Personalize the Optik TV Experience for Customers

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“As part of our Customers First philosophy, we are continuously investing in tools and technologies that allow us to offer richer and more personalized experiences to our Optik TV customers"

Toronto, Ontario (PRWEB) June 06, 2014

UXP Systems announced today that its MINT software platform - the leading platform for providing one-to-one relationships between users and TV services - has been selected by TELUS to help personalize the Optik TV customer experience. With the help of UXP Systems’ MINT platform, TELUS Optik TV customers will receive a unique video experience for every member of the household through personalized video on demand recommendations.

“As part of our Customers First philosophy, we are continuously investing in tools and technologies that allow us to offer richer and more personalized experiences to our Optik TV customers,” said Chris Langdon, Vice-President, Consumer Products and Services at TELUS. “Our partnership with UXP Systems demonstrates our commitment to introducing new, forward-thinking innovations that allow us to provide our valued customers with a more tailored TV viewing experience.”

“Individual user personalization is the next frontier for television, and for service providers in general across wireless and wireline services,” said Gemini Waghmare, CEO of UXP Systems. “Service providers have the opportunity to make every experience seamless and personalized across devices. We see a world where every user has individualized access to a collection of operator and cloud services, which they can access on any device, at any time.”

About UXP Systems
UXP Systems’ award winning MINT Software Suite enables operators to go beyond the household and personalize next generation video, integrate blended and over-the-top services and extend seamless, authenticated access to any screen. By combining its unique User Lifecycle Management and Multiservice Gateway capabilities, MINT enables true personalization while rapidly extending product roadmaps and transforming user experiences. For more information, please visit http://www.uxpsystems.com


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