Cooksongold Survey Says Firm is Jewellery Making ‘Trade Benchmark’

Share Article

Cooksongold has counted up the results of its latest e-survey, and is delighted to announce that nearly 70 per cent of respondents believe the jewellery making supplier is ‘the trade benchmark’. Since last year’s survey, the firm has won the British Jewellers’ Association’s Supplier of the Year award.

We’re delighted with the response for our most recent e-survey, and we’d like to extend our thanks to all users who took the time to take part.

Most Cooksongold customers consider the firm to be the trade benchmark for jewellery making suppliers, according to its April 2014 e-survey.

When asked 'how do we compare with other websites within the trade?’, more than 69 per cent of respondents said the jewellery making supplier was the ‘trade benchmark (the best around)’. More than 98 per cent scored the supplier ‘average’ or better.

The firm has plenty to celebrate since April 2013’s e-survey. As well as enjoying a raft of improved results, the firm won the British Jewellers’ Association’s (BJA) prestigious Supplier of the Year award in December 2013.

When asked to rate their likelihood of passing on a recommendation to a friend, nearly two thirds of customers (62.7 per cent) chose ten out of ten, meaning ‘most likely’. In April 2013, around 59 per cent gave the maximum ten out of ten.

The supplier’s freepost offers are proving increasingly popular. More than 83 per cent of respondents said they found free delivery ‘appealing’, compared to circa 78 per cent last year.

Since the last survey, Cooksongold has launched in-depth video reviews from customers on its YouTube channel. Perhaps as a result of this, over 20 per cent more customers reported viewing Cooksongold’s jewellery making videos this year. Its social media channels like YouTube and Facebook scored an impressive seven out of ten on average.

Overall, Cooksongold’s website scored eight out of ten, remaining stable on last year.

More than 900 website users completed the survey.

Adam Hunter, Cooksongold commercial manager, said: “We’re delighted with the response for our most recent e-survey, and we’d like to extend our thanks to all users who took the time to take part.

“We’ve invested lots of time and energy in ensuring we provide the jewellery making industry’s most impressive product selection and customer service, as well as forging new ways to engage with customers through social media and video.

“It’s heartening to see the hard work has paid off. The results show clearly that we’ve once again kept our customers happy over the last 12 months.

“Winning the BJA’s Supplier of the Year award was the icing on the cake.”

As well as giving customers the chance to score Cooksongold’s services, the latest e-survey provided space for feedback and suggestions.

Adam Hunter said: “We’ve had some great feedback on the kinds of products we should be stocking, as well as suggestions for new services.

“We might be the ‘trade benchmark’ in the eyes of our customers, but we’re always looking to improve. We’ll be taking this feedback into account as we forge ahead to what we hope will be another successful year.”

For more information about Cooksongold and its range of jewellery making supplies like bullion, findings, silver clay and workshop equipment, visit:


For more information on this story, please contact commercial manager Adam Hunter on:

E: adam (dot) hunter (at) cooksongold (dot) com
T: 0121 212 6491

Notes to editors

About Cooksongold

Cooksongold is a jewellery making supplier based in Birmingham, UK. It stocks over 17,000 products for jewellery makers of all skill levels, including gold and silver bars, precious metal sheet, findings and silver clay, as well as jewellery making tools, books and sundries. In 2013, the firm was been incorporated into the Heimerle + Meule Group.

About Heimerle + Meule

Heimerle + Meule specialises in precious metal products for jewellery, dentistry and investment. Established in the 19th century, the firm is Germany’s oldest gold and silver refinery.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Adam Hunter
+44 1212126491
Email >
Visit website