Cambridge, MA (PRWEB) June 09, 2014
mBLAST, the leading context marketing solutions provider, today announced it has added three senior executives to lead its solutions delivery and sales teams. Scott Swope has joined mBLAST as the head of customer success, Andy Smolenski is the company’s new director of customer success and Eric Israel is its new director of sales.
As the head of customer success, Swope is responsible for both solution delivery and sales at mBLAST. He joins the company with more than 20 years of experience in the technology industry, having worked in strategic services, product management and technical roles at Oracle, Seibel and Apple. Prior to mBLAST, Swope was a founder and managing director of C2B Suite, a leading provider of social customer care strategy, deployment, integration and training services.
Smolenski comes to mBLAST with a 25-year track record of success in organizations from startups to global FORTUNE 500 companies, including Convergys, Intervoice, Verizon and General Magic. At mBLAST, Andy is responsible for pre- and post-sale consulting and implementation services, as well as partner management.
Israel joins mBLAST with more than 20 years’ experience leading enterprise sales organizations, most recently from SDL Social Intelligence, a leading provider of social media analytics services and solutions. Prior to SDL, Israel headed sales for social analytics providers Attensity and Biz360, and held senior sales positions at Socialware and Information Builders. He leads the field sales effort at mBLAST.
“Adding executives as talented and successful as Scott, Andy and Eric to the mBLAST leadership team is a strong vote of confidence in our strategic direction, market position and positive momentum,” said mBLAST CEO Mark Hatch. “I am already enjoying working with each of them as we build a customer-driven organization and grow our business.”
Learn more about the mBLAST team and the company’s context marketing solutions by visiting its website at http://www.mblast.com.
The mPACT context marketing engine is the catalyst you need to increase the ROI of your digital marketing. mPACT digital profiles provide a comprehensive view of an individual’s online content, filtered by the topics you care about and ranked by their influence within your target audience – so you can optimize your lead discovery, customer segmentation, market research, and influencer engagement. mPACT data is easily integrated into your existing CRM, offer management, decisioning, marketing automation or ad management applications. mBLAST is headquartered in Cambridge, MA, with a development center in Eastern Europe. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.