Detroit, MI (PRWEB) June 16, 2014
Each month the Phoenix Automotive Practice reveals Auto Insights from the Automotive AdPi Audit, which tracks up to 80% of the most current ads in the automotive marketplace. In general, safety themed ads that show the crashworthiness of a vehicle or that depict innovative safety features that can help a vehicle avoid a crash excelled in May. In the Luxury segment, the safety themed M-Class ad uses a unique storyline to showcase various safety features and how they help avoid crashes. In Non-Luxury, Subaru’s safety image ad makes a strong emotional connection with the audience by showing the badly mangled Subaru vehicles of people who just survived a horrific crash to really drive home the notion that Subarus are very safe vehicles and can protect you in bad crashes. Click here for the full report.
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Phoenix measures advertising performance across five vehicle categories (non-luxury car, non-luxury CUV/SUV, truck, luxury car, and luxury CUV/SUV) and tracks the brand health of leading automotive companies in two segments (luxury and non-luxury). Data are collected monthly from 1200+ U.S. consumers who have recently purchased or are currently in the market for a new vehicle. Brands tracked for advertising and brand data include Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Mazda, Mercedes, Mini, Mitsubishi, Nissan, Porsche, Ram, Range Rover, Scion, Subaru, Suzuki, Tesla, Toyota, Volkswagen, and Volvo.