Serta® Announces the Always Comfortable With Dad Sweepstakes

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Serta is celebrating Father’s Day by encouraging consumers to share something unique about their dads.

Dads, uncles, grandfathers, stepdads, brothers, and friends have the skills needed to master the grill, but they also have unique characteristics that make them who they are. This Father’s Day, Serta encourages fans to share something unique about the men who guide them in life and to say they are “Comfortable With That.”

From June 8, 2014, through June 14, 2014, Serta wants to know the characteristic that makes dads, uncles, grandfathers, stepdads, brothers, or friends unique, yet doesn’t bother the ones who love them because they are “Comfortable With That.”

To enter, participants are required to fill out the entry form on Serta’s Facebook page. Participants must complete the following sentence to qualify for entry: “He always __________, but I’m #ComfortableWithThat.”

One winner will be randomly selected every day to receive a Serta Counting Sheep plush toy! On Father’s Day, one grand prize winner will be chosen to receive a Serta Dad’s Summer BBQ Pack for Dad including a BBQ Gift Basket, a premium steaks grilling package, and two iComfort® Scrunch Pillows™ to help dad relax after an afternoon of BBQ’ing.

The sweepstakes is inspired by Serta’s new campaign for iComfort called “Always Comfortable.” Participants are encouraged to visit Serta’s YouTube Channel to see the new videos, which include television commercials and testimonial films.

The sweepstakes will run from 8:00 a.m. CT on June 8, 2014, through 11:59 p.m. CT on June 14, 2014. To enter, visit Serta’s Facebook page, where additional details and Official Rules will be found.

About Serta Mattress Company:

Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta and its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels, and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

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Kelly Ellis
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