For schools with a special mission, it is so important to be able to find and enroll right-fit students. College choice is such a personal decision. The communication techniques Dana shared with us will help us communicate better with our prospects.
Glenside, Pennsylvania (PRWEB) June 12, 2014
Admissions staff development is a keystone of successful recruiting in today’s tuition-driven higher education marketing environment. When the admissions staff understands how to work one-on-one with potential students converting them into enrolled students; only then is the enrollment health of an institution ensured.
Dana Evans, Senior Enrollment Consultant from Paskill Stapleton & Lord, presented two sessions at the 2014 Adventist Enrollment Association Conference hosted by Southern Adventist University in Keene, Texas on May 20. The conference was a gathering of 84 admissions professionals from 13 Adventist affiliated college and universities from the United States and Canada.
For the recruiter level participants, Ms. Evans led a three-hour training workshop on “Being a Better Recruiter.” For the Vice Presidents and Directors of Admissions in attendance, Dana presented an hour-long program on “Building an Effective Team.” Dana said, “Everyone wanted to learn and discuss their challenges and successes. The discussions were lively!”
These programs were excerpts from PS&L’s well known training programs - SMART (Sales Management and Academic Recruitment Training) and Advanced Admissions Management Boot Camp.
About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full-service marketing and consulting firm that specializes in admissions recruitment and marketing for colleges and universities. PS&L is based in Glenside, PA, with offices in Pennsylvania, Massachusetts and North Carolina. Competencies include advertising, print publications, electronic communications, media, web design and web assessment, market research, staff development and enrollment management consulting. The firm’s creative and strategic marketing services serve to increase enrollment and elevate brands.