Vancouver, BC (PRWEB) June 09, 2014
RewardStream, a referral marketing software and services provider today announced the launch of new features in its core software, Spark™, to comply with the changing Canadian Anti-Spam Legislation (CASL) coming into effect on July 1, 2014. The new legislature will replace the existing Bill C-28 and require strict adherence to opt-in and opt-out protocols pertaining to commercial electronic messages.
The legislation governs commercial electronic messages (CEM) which can include email, SMS text messages, instant messages and messages sent through social networks. CASL defines a CEM as a message that encourages participation in a commercial activity. Referral marketing, defined as a message being sent by a customer on behalf of a commercial offering has defined exemptions but is still largely governed by the legislature, specifically in regards to user “opt-in” and “opt-out” protocols. RewardStream has introduced several new features and process changes to its referral marketing software, Spark™ to ensure CASL compliance for all of its Canadian clients as well as US clients who have customers in Canada.
“Canada will have amongst the strictest policies in regards to digital anti-spam in the world,” said James Christensen, CEO of RewardStream. “Over the last eleven years of running our referral software we have continually advocated best practices as it pertains to anti-spam behavior, so we are pleased with the direction the new legislature took. With minimal tweaks, our software and our clients’ programs are fully CASL compliant.”
For more information on CASL, visit http://fightspam.gc.ca/eic/site/030.nsf/eng/home. To learn more about how referral marketing programs must be designed for CASL compliance, please visit http://www.rewardstream.com.
RewardStream is the foremost authority on referral marketing, combining an innovative blend of marketing insight and proprietary technology to design and manage referral programs for some of the world’s most prestigious brands. The company was founded in 1999, operates in 39 counties globally and processes more than 20 million referrals. For more information, please visit http://www.rewardstream.com.