Android Developer Wins Cash and a Meeting with Gaming Pioneer Trip Hawkins in Competition to Add Motion Control to Android Games

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X-TECH Wins the Extreme Reality Android Challenge by Creating an Immersive Full-Body Motion Controlled Game for Android Devices

“Motion control is a totally new and really cool experience for our players,” said Arman Atoyan, CEO of X-TECH. “It’s much more immersive than traditional controllers.

Extreme Reality, the only company to bring full-body motion analysis and control via a standard 2D camera, today announced that SnowBall Effect, an Android game where players move their body to control a rolling snowball through a variety of different of obstacles, has won the grand prize in the 2014 Extreme Android Challenge 2014. The contest was open to Android developers to create new or to modify existing games that integrate motion control technology that enables players to enjoy on any Android device a similar motion experience as with today’s console based games. Out of the more than 100 Android developers that registered their game concepts for the Challenge, the winners were chosen from five finalists that qualified for the last round of judging.

As the grand prize winner, X-TECH will receive $8,000, a consultation with Electronic Arts Founder Trip Hawkins, promotion of the game through Extreme Reality’s marketing programs. The three honorable prize winners, Frog Jump by Xerrys, Kitty Cat Breakout by bcwdesign, and Space Evader Xtreme by mobrosoftware, will each receive a $1,000 prize.

“Motion control is a totally new and really cool experience for our players,” said Arman Atoyan, CEO of X-TECH. “It’s much more immersive than traditional controllers. With Extreme Reality, it’s even better as nobody ever expected you could have motion control through a regular camera in the tablet or PC they already own. This opens our market to the masses, as there is no additional hardware required.”

Games submitted to the Challenge were evaluated by a panel of judges led by: Trip Hawkins, Founder of EA and Digital Chocolate; Roy Geva Glasberg, Europe Programs Lead, Developer Relations for Google; and Robert Zhang, CEO, Xiaocong Network. The judges followed six aspects in their scoring: motionization; graphics and audio; gameplay; stickiness; polish; and usability.

With Extreme Reality integrated into an Android game, all a player needs to do is place their Android device on a table with the device’s camera facing them, take two steps back, and the motion of their body will be captured and analyzed in real-time, enabling their motion to control the game. Similarly, an Android device can be tethered to a larger screen, such as a TV, so a player can enjoy the same level of immersive motion control offered by console systems.

Details on the Extreme Android Challenge 2014 can be found on ChallengePost at and on the Extreme Reality website at

About Extreme Reality
Extreme Reality enables a future where people interact with computing devices through the motion of their body. It is the only company to provide full-body, software-based, 3D motion analysis and control to any computing device or operating system via a standard camera. Offered as a software development kit (SDK) and with 17 patents granted worldwide, the company’s Extreme Motion product enables developers to create a wide range of experiences (applications, games, security solutions and more) that pioneer Natural User Interfaces (NUI) while breaking the physical barriers of current hardware-based technologies. Extreme Reality was founded in 2005 and is based in Herzelia, Israel.

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