Houston, Texas (PRWEB) June 09, 2014 -- Captavi, an omnichannel marketing cloud-based software platform provider, announced today that the Captavi Platform for Agencies has been launched. This new solution addresses the top four challenges interactive agencies face to support their mid-market and large company client base:
• A secure, easy-to-manage, integrated technology environment. Many open source content management systems (CMS) and integration of complex third-party IT stacks expose agencies and their clients to risks in big data workflow gaps (importing and exporting data from multiple sources); as well as related technology upgrades and patches, and security issues. The Captavi Platform is a proven and secure system that simplifies the management of IT, as well as drastically reducing the total cost of ownership (TCO) of CMS and digital marketing – typically up to an annual 20% savings.
• A true omnichannel answer. The user experience should be consistent and seamless across all devices (e.g., PCs, tablets, smartphones, kiosks). When the information flow is broken (i.e., requesting someone to stop what they are doing and download a mobile app), the brand attention is jeopardized due to the interruption. The Captavi Platform supports responsive design and content for all devices and offers an auto-detect web mobile app that launches automatically if the domain is pulled up from a smartphone.
• Created for agency web developers and their clients. Agency web developers often work in systems like Drupal, Joomla, WordPress, Kentico, Sitecore, and Ektron. Since these systems were created primarily for web developers, many marketing professionals complain that these systems are difficult to use. This predicament has challenged agencies to rethink the CMS they are using to build digital solutions for their clients. The Captavi Platform is more client-friendly, with an easy-to-use graphical user interface and tools such as the drag-and-drop feature for navigation menu management. Content management for the website and mobile app is so intuitive that new marketing end user training usually does not exceed three hours. As a result of input from the Captavi R&D Advisory Group, the Captavi Platform for Agencies incorporates a robust set of developer features, including site structure development management tools for the reuse of code, block management at the Theme or Page level, a Services API, Developer Resources Support and Training Portal, as well as direct access to the Captavi R&D Team to provide rapid response to developers’ needs.
• A system built for agencies to support their clients. The Captavi Platform for Agencies also offers the AgencyHub for multisite single sign-on (SSO), built-in support ticket system with routing rules, and a White Label option.
“70% of both B2B and B2C consumers are researching a solution to their challenge on their mobile devices, prior to approaching or being approached by a company to address their needs. This means that an omnichannel approach is a critical requirement to digital marketing and no longer a “nice-to-have,” said Susan Farrell, Captavi President and CEO. “Captavi has addressed this need in an eloquent solution for both web developers and marketing end users with an integrated, all-in-one digital marketing platform that delivers a seamless user experience from an auto-detect mobile app on a smartphone to a responsive site on a PC or tablet. The Captavi Platform can also be easily integrated with third-party systems with our new Services API for developers.”
Enroll in the Captavi Agency Partner Program
The Captavi Agency Partner Program is open to qualified interactive and digital agencies, advertising agencies, marketing consulting firms, website design companies, mobile solutions agencies, and public relations firms that strive to deliver the best fit-for-need solution for their mid-market to large B2B and B2C clients. To become a Captavi Agency Partner | Reseller, go to http://www.captavi.com/partners/become-a-reseller. To become a Captavi Agency Partner | Referral, go to http://www.captavi.com/partners/become-an-affiliate-referral.
About Captavi
Captavi provides a disruptive omnichannel digital marketing solution with the low-cost Captavi Platform; an all-in-one and integrated system for building, deploying, and managing websites, portals, microsites, mobile apps, SEO, email programs, event sites, landing pages, and contacts. Captavi Platform is a cloud (SaaS) solution starting at $559/month with no setup fee and is available for short-term campaigns and events, long-term enterprise use, and multi-client/multi-domain instance management on a dedicated server. Interactive agencies can convert an existing website, or other web presence, into a much more powerful omnichannel presence that includes an auto-detect mobile app and responsive design for PCs, tablets, and kiosks. The Captavi Platform also includes a code development suite, CMS for building traditional and responsive design websites and web content management, a mobile content management system (MCMS) for building web and hybrid mobile apps and mobile app content management, SEO management tools, an email marketing application, online event registration and management, and a CRM. To learn more about the Captavi Platform and the company, visit the Captavi website at http://www.captavi.com. Follow @Captavi on Twitter.
Captavi and Captavi Platform are trademarks of Delphi Marketing Group, Inc. All other project and company names herein may be trademarks of their respective owners.
Susan Allen Farrell, Captavi, http://www.captavi.com, +1 (832) 567-3747, [email protected]
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