IXACT Contact Responds to DMARC to Prevent Email Deliverability Issues

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IXACT Contact, North America’s leading REALTOR® CRM and email marketing software, takes proactive action in the face of DMARC. DMARC is a newly implemented email validation policy designed to address growing spam issues caused by what’s known as “email spoofing;” the creation of email messages from a forged sender address used to mislead recipients about the origin of the message.

IXACT Contact Real Estate Contact Management System
Our customers can benefit from the peace of mind that they won’t be affected by email deliverability issues as a result of DMARC.

In recent weeks, Yahoo, AOL, Gmail, Hotmail and other major email providers made changes to their email deliverability rules in order to address “email spoofing.” The resulting stricter email validation policy, DMARC, has caused significant problems for anyone who uses a third party software or email service provider for their email marketing, as messages that would have been successfully delivered prior to these changes would now go undelivered.

In response to DMARC, and to safeguard IXACT Contact customers from decreased email deliverability, the real estate CRM company quickly made changes to the way emails get sent from their servers.

All mass emails sent from the Realtor CRM now use an IXACT Contact email “from address” unique to each customer. All emails still appear in the recipient’s inbox with the from field appearing as the customer’s own name. And if a recipient replies to an email, all replies will still be sent directly to the customer’s own email address.

“We keep a close pulse on changes affecting our industry and often make swift modifications to our system, if need be, to address key issues when and if they arise,” said Jon Kay, Chief Technology Officer, IXACT Contact. “Our customers can benefit from the peace of mind that they won’t be affected by email deliverability issues as a result of DMARC.”

About IXACT Contact Solutions Inc.

IXACT Contact® is an easy-to-use web-based real estate CRM that helps REALTORS® stay organized and build lasting relationships with past clients, hot prospects and important referral sources. IXACT Contact makes it easy to stay in touch with clients in a way that’s personalized, relevant and timely. With IXACT Contact, real estate agents can convert more leads into listings and attract more referrals and repeat business. Real estate marketing is also a snap with IXACT Contact’s personalized mass email, drip marketing, real estate newsletter, and Email Campaign Reporting features. The Active Business side of the system helps Realtors keep control of transactions by managing all the to-do’s associated with listings and buyers. Sign up for a free five-week trial today at http://www.ixactcontact.com.

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Rich Gaasenbeek
IXACT Contact Solutions Inc.
+1 (866) 665-0018 Ext: 245
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