El Segundo, Calif. (PRWEB) June 10, 2014
While retail giants such as Costco and Netflix landed top spots on the Internet Retailer 500 list this year, they are listed among the 124 brands that received failing grades in the 2014 Wpromote Online Marketing Scorecard.
The digital marketing firm scored the top 500 retailers on their online strategies and found that 25 percent received a failing grade, while less than 2 percent received an “A.” The largest percentage of retailers received a “D,” and the remaining 37 percent received a “B” or “C” grade.
Of the Internet Retailer Top 10, only one retailer, Amazon, also landed a spot on Wpromote’s top 10 list of digital marketers, while top 50 retailer Shutterfly was No. 1 on the Wpromote list. These grades show that even top brands don’t necessarily make the best digital marketers.
“Digital marketing has leveled the playing field,” said Mike Mothner, founder and CEO of Wpromote. “You don’t need to be a retail giant to be a successful digital marketer, but a holistic view of the customer experience differentiated the winners and losers. Retailers can’t provide a seamless e-commerce experience without organic traffic, for example, and still be successful.”
Wpromote graded retailers on seven categories: paid search, SEO, social media, ecommerce strategy, email marketing, mobile capabilities and company blogs. Those that did not have a presence on social media and ignored the tenants of a solid PPC program fared the worst:
“Some online retailers like Costco and Netflix that didn’t score highly might still be doing well from a business perspective since they have advantages like economics of scale or unique value propositions,” explained Mothner. “To maintain their position, however, they need to step up their game and realize that their dominance alone doesn’t ensure a great customer experience or continued success.”
Scores were weighted, with PPC and SEO each counting toward 25 percent of the overall score. Social media, blogging, email marketing, mobile and e-commerce counted for 10 percent each. To see the individual scorecards of each retailer and industry or to find information on methodology, visit http://www.wpromote.com.
Wpromote is an award-winning online marketing firm headquartered in El Segundo, Calif. Founded in 2001 by Michael Mothner, Wpromote has helped hundreds of clients from Fortune 500 companies to small startups grow their businesses online through search marketing, mobile and social. Integrated search engine marketing clients include Bayer HealthCare, Toyota, Verizon, Scion, TOMS, Dickies, Cleveland Golf, TUMI, Zenni Optical, and QlikView. With unmatched experience in search marketing and an unrivaled dedication to our clients’ results, Wpromote helps companies small and large act and move like large enterprises. For more information on Wpromote and its services, visit http://www.Wpromote.com.