Shoppers are in a rush, and they’re distracted by everything from mobile devices to children. Grocers have to guide them through their stores with sights, sounds, smells and tastes that make shopping a treat and remind them why they’re there.
Chicago, Ill (PRWEB) June 10, 2014
Capturing the attention of today’s grocery shoppers means positioning the entire supermarket for engagement, from parking lot to checkout, says supermarket industry expert Harold Lloyd.
At FMI Connect, June 10-13, McCormick Place, Chicago, Lloyd will team with Hillphoenix Design Center Specialist Jack Sjogren to unveil the latest customer-engagement strategies, including how to guide shoppers efficiently into and through a supermarket and how to influence them when and where buying decisions happen. The educational session, Harness the Power of Customer Engagement Utilizing Merchandising and Design Trends, is scheduled for June 11, 2-2:45 p.m. in the FMI Learning Lounge, McCormick Place’s Hall A.
The session will draw on Lloyd’s years of industry experience, as well as best practices developed and taught by the experts at Hillphoenix Design Center. During the session, Lloyd and Sjogren will offer tips on:
- Engaging supermarket shoppers from the street
- Designing a doorway that welcomes and wows
- Creating “presto” moments that hook shoppers in their first three steps into a store
- Ditching discount bins and other obstacles
- Mapping storewide “flow” and “focus” points that engage shoppers
“These days supermarkets must think well beyond bottles, boxes and cans on shelves,” Lloyd advises. “Shoppers are in a rush, and they’re distracted by everything from mobile devices to children. Grocers have to guide them through their stores with sights, sounds, smells and tastes that make shopping a treat and remind them why they’re there.”
Sjogren says amping up customer engagement is essential for grocers, and it’s one of Hillphoenix Design Center’s primary missions. “Everything from décor, merchandising, education, to lighting has an effect on attracting customers and influencing their buying decisions,” he says. “We help retailers understand how to fully harness that power to obtain a holistic solution that helps them sell more groceries.”
FMI Connect attendees can find more customer-engagement resources in the Hillphoenix Booth No. 1907. Or find out more anytime at hillphoenix.com.
Hill PHOENIX, Inc., a Dover Company, is based in Conyers, Georgia. The company designs and manufactures commercial refrigerated display cases and specialty products, refrigeration systems, integrated power distribution systems and walk-in coolers and freezers and also specializes in training and design through its Learning and Design Centers. Visit http://www.hillphoenix.com or call 770-285-3264 for more information.