Crown Brings on Doug Hollinger as Director, Consulting Pillar

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Hollinger Brings 15 Years of eBusiness Experience to Crown

Crown, an eBusiness firm and Inc500 company, announced today the hire of Doug Hollinger as Director of Crown’s Consulting Pillar. His responsibilities will include successful delivery on client projects by building and managing Crown’s team of business consultants and business analysts, partnering with other pillars to define the delivery methodology, ensuring it is followed consistently and with quality, as well as continuing to roll out new service offerings. In addition, Hollinger will also assist with business development and client management activities to ensure continued growth and success.

Hollinger boasts 15 years of experience in eBusiness consulting, most recently concentrating on eCommerce and omni-channel commerce. Prior to Crown, Hollinger provided strategy consulting to a large B2B digital transformation program at AT&T. He also built and ran the national Business Consulting practice at Amplifi Commerce and created the Amplifi University training offering. His previous clients have included Nokia, PwC,, Eddie Bauer, Conde Nast, and Sur la Table.

“Doug has a proven track record of success in the eBusiness space,” Kyle Priest, Partner and Chief Strategy Officer, said. “Doug’s ability to not only set the pace and direction of eBusiness initiatives but also to teach internally and externally makes him a powerful addition to our management team.”

“Crown’s unique go-to market model has distinct competitive advantages that translate to high success rates for programs and projects, and that is extremely attractive,” said Doug Hollinger. “I think Crown’s distinct culture is tangible and a real draw, and combined with its mission, Crown is a force in the market that I am proud to now be a part of and help drive into the future.”

Hollinger lives in Grapevine, Texas and is based out of Crown’s Dallas office.

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Emily Kaltman
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