Chye Choon, Makers of Peacock Brand Noodles and Gold Kili, Leading Producer of Ginger Beverages, Retain Colangelo & Partners For US Public Relations

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Project to Generate Media Attention for Singapore-Based Food and Beverage Companies

Singaporean Chye Choon, makers of Peacock brand gluten-free, non-GMO fine quality rice vermicelli and rice noodles, ( and Gold Kili, a leading producer of instant ginger beverages, (, have retained Colangelo & Partners Public Relations ( to generate media attention for their brands in the US.

Colangelo & Partners will be responsible for generating media attention for Peacock products in the US, focusing on the ‘Spaghetti Series,’ which includes Rice Spaghetti, Brown Rice Spaghetti and Basmati Spaghetti. Colangelo & Partners will also focus on Gold Kili’s Ginger Drinks line, which includes Instant Original Ginger and Instant Ginger Lemon (both sweetened with honey), and All Natural Ginger and All Natural Ginger Lemon. The projects kick off with support for Peacock and Gold Kili at New York’s Food Fête ( and the Summer Fancy Food Show later this month.

Other recent wins for Colangelo & Partners include Sapporo Beer, the leading Japanese beer in the US; the Prosecco Consortium; Averna Amaro, Italy’s favorite Amaro from Sicily; G’Vine Gin, the grape-based Gin from Cognac; Prom Peru, the promotional body for Peru; and BH Group, an alcoholic beverage portfolio consisting of Lotus Vodka, Fat Trout Whisky, Passion XO and Notorious Pink Rosé.

About Peacock Noodles, a Chye Choon company
Established by Chye Choon ( in Singapore during the 1950s, Peacock brand products are high quality, all natural, gluten-free, non-genetically modified rice-based vermicelli and spaghetti. Dedicated to creating the highest quality noodles, Peacock continually invests in research and development. This ensures a consistently superior taste, texture and tensile strength in their products. With an extensive steaming and cooling process, Peacock products are also more porous than those of competitors which allows them to better absorb flavors when cooked. Preparing a delicious, balanced and nutritious meal is easy when you have the right ingredients. Peacock delivers healthy and wholesome options for consumers around the world.

About Gold Kili
Gold Kili ( is a Singapore-based company that has been producing great tasting instant beverages for more than two decades. Founded in 1985 as a coffee powder manufacturer, they are now a leading manufacturer and supplier of an extensive range of instant beverages and ginger products. Gold Kili continuously invests in proprietary, hygienic and modern manufacturing processes to preserve the fresh taste and flavor of the natural ingredients used for all of their instant beverages. Their range of All Natural Ginger products are comprised of 100% natural ingredients. Consistency, reliability and an impressive array of delectable instant beverages sets Gold Kili a notch above the rest.

About Colangelo & Partners
Colangelo & Partners ( focuses on premium food, wine, spirits and lifestyle brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. The agency continually creates unique story lines that are consistent with its clients' brand strategies in order to provide a steady stream of compelling content to journalists and keep clients in the news. Clients include brand marketers like Arnaldo Caprai, Avignonesi, Damilano, Guido Berlucchi, Marchesi de’ Frescobaldi and Mulderbosch as well as institutional marketers such as Wines of Portugal, Vinitaly, Wines from Spain, Slow Wine and Wines of South Africa. Founded in 2006, Colangelo & Partners was named one of the year’s top integrated communications firms at the 2013 PR News Agency Elite Awards.

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Tiffany Hoang

Sara Gorelick