Demand Metric Releases Digital Marketing Maturity Model

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Model provides a framework for marketing organizations to assess the maturity of their digital marketing efforts.

Digital Marketing has become a sprawling universe of apps, tools, platforms and frameworks, each with a role to play in creating a digital experience.

Demand Metric today releases the Digital Marketing Maturity Model. Clare Price, vice-president of research for Demand Metric, will unveil this new resource during her keynote presentation at today’s Virtual Summit, “Modern Digital Marketing: Research, Experts, Tools & Solutions” which opens at 9:00 am EDT. Price’s presentation on this new model begins at 9:30 am EDT.

Demand Metric Maturity Models provide a set of criteria for organizations to self-assess the maturity of strategic marketing functions; in this case, digital marketing. Each Demand Metric Maturity Model describes the characteristics and critical success factors for the four, standard phases of process growth: Undefined, Progressive, Mature and World Class. The model provides an objective framework organizations can use to determine where they are on the maturity continuum, and plot a course for improvement.

The depth and breadth of Digital Marketing has created a compelling need within the Modern Marketing Organization to gain control of Digital Marketing. “Digital Marketing is at a crossroads,” says Price. “It grew up with the Web and as the Web has matured we have added the complexity of social media, mobile apps and video marketing. Digital Marketing has become a sprawling universe of apps, tools, platforms and frameworks, each with a role to play in creating a digital experience. Choosing them, using them, monitoring and measuring the results adds to the complexity facing most Modern Marketing Departments.”

The Demand Metric Digital Marketing Maturity Model and the companion report, “Digital Marketing: Best Practices, Case Studies & Insights” are the cornerstones of a content bundle Demand Metric is releasing during today’s Virtual Summit. This content, as well as over 40 other resources in the content bundle, are available for free to those who register to get it before, during or after the Summit event. There is no charge for the content or the Virtual Summit event.

About Demand Metric
Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing professionals, CEOs, and business owners with advisory services, 100+ research & benchmarking reports, 20+ consulting methodologies, 50+ training workshops & courses, and a library of 500+ practical tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,200+ corporate clients range from start-ups to consulting firms to members of the Global 1000. To learn more about Demand Metric, please visit:

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Jerry Rackley
Demand Metric
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