Manthan and GoThink Retail Form Partnership to Provide Enhanced Shopper Marketing Solutions

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Grocery Retailers to Benefit from Best-in-Class Analytics Combined with Personalized Promotions

We view this partnership with Manthan as a way to leverage very advanced and proven customer analytics within our RelationShop digital platform. - Galen Waters, President and CEO of GoThink Retail

Manthan, the global leader in business intelligence (BI) and analytics solutions for retailers, announced today its strategic partnership with GoThink Retail, a retail marketing, customer loyalty and digital technology firm. This partnership allows grocers to leverage the combined power of Manthan and GoThink’s proven solutions to optimize marketing tactics for improved customer acquisition, expansion and retention.

The combined offering includes Manthan’s Customer Analytics suite, including Customer360, TargetOne and Loyalty247, and GoThink Retail’s digital shopper platform, RelationShop, and their suite of award-winning loyalty and shopper engagement services. Grocers can benefit from best-of-breed shopper analytics, a patented recommendation offer engine, and the wherewithal to develop and deliver optimized and personalized shopper communications for grocers in a single offering.

Manthan’s Customer Analytics suite allows retailers to access a 360-degree view of the customer, leverage insights to develop segmentation, use predictive analytics to determine optimal marketing offers, deliver personalized communications by customer or segment, and leverage a white-label mobile app to interact with the customer via their smartphone device. RelationShop from GoThink is a robust and flexible digital platform, tools and services that allow retailers to engage their shoppers across all their digital channels and devices in a fully integrated fashion.

“We see our partnership with GoThink Retail as a huge benefit for grocers who are trying to move their loyalty programs from simple two-tier pricing programs, to ones that leverage their shopper data to truly provide personalization for their shoppers,” said Kevin Walker, SVP and GM of Manthan North America. “GoThink Retail has a proven digital solution and loyalty marketing approach that when coupled with our advanced customer analytics and personalization solutions, will drive immense value for a grocer.”

GoThink Retail currently provides digital services and manages loyalty strategy and execution of programs at several leading U.S. grocery retailers, including United Supermarkets and Big Y. Manthan provides advanced analytical solutions for over 120 retailers in 19 countries, including leading U.S. retailers such as Sprouts and Love’s Travel Centers.

“We view this partnership with Manthan as a way to leverage very advanced and proven customer analytics within our RelationShop digital platform. It gives us the ability to deliver personalized promotions and offers to each shopper whether on the web, mobile, in an email, or even a text message. When coupled with our experience setting effective loyalty strategies and shopper execution plans, our joint retail clients will be able to take their customer loyalty efforts to a level that is currently only available to the very large chains,” said Galen Waters, President and CEO of GoThink Retail. “We look forward to driving a whole new level of shopper engagement across the market.”

For more information on GoThink and Manthan solutions, please visit the company booth at the FMI Connect Show on June 9-11, 2014, booth #4557.

About Manthan
Manthan serves as the Chief Analytics Officer for global consumer industries. Manthan’s comprehensive portfolio of analytics products and services enable retailers and their supplier partners to understand and activate the customer’s path-to-purchase journey. Architected with deep industry expertise, Manthan’s solutions combine advanced predictive analytics, actionable insights and unmatched customer knowledge to help retailers identify and drive incremental growth opportunities. Manthan has provided its business-building analytics solutions to over 120 leading retail and CPG organizations across 19 countries. Visit Manthan at

About GoThink Retail
GoThink Retail offers retailers a unique blend of marketing consultancy, loyalty and insights management, and digital technology software and services. Retailers use Go Think’s proprietary digital platform, RelationShop, to fully engage their customers with digital shopping tools, personalized content, offers and promotion through the web, mobile apps, targeted email and SMS messaging. Go Think Retail’s clients realize greater web and mobile usage, more efficient and effective promotions, incremental shopper activity and improved sales performance. Current clients include United Supermarkets, Big Y, The Fresh Market and a number of other grocery, drug and c-store retailers. For more information, visit

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