Seattle, Washington (PRWEB) June 10, 2014
HasOffers (http://www.hasoffers.com), the leader in online attribution analytics and creator of MobileAppTracking (http://www.mobileapptracking.com), today announced a strategic investment in MobileAds (http://www.mobileads.com), a white-label HTML5 enterprise platform provider that gives results-driven marketers the ability to create the kind of interactive, platform agnostic rich media mobile ads and native advertising units traditionally reserved for large brand advertisers -- but at a much lower cost. This is the first investment HasOffers has made in another company.
“Flexible ad creation and serving will play a major role in the future of this industry, and MobileAds has the best white-labeled enterprise-level solution we’ve seen,” said Peter Hamilton, CEO, HasOffers. “We are very impressed with MobileAds’ product, progress and partnerships to date, and are proud to be an investor in and champion of MobileAds’ growth.”
“We are thrilled to have HasOffers as an investor and partner,” said Alvin Koay, CEO, MobileAds. “MobileAds will use the funds to expand their offering to the US market, and continue to scale the product to support growth, among other initiatives.”
“We started HasOffers to build indispensable, ecosystem-supporting tools for the industry, and we see that same drive and commitment in MobileAds,” said Lucas Brown, Chief Product Officer and co-founder, HasOffers. “Alvin Koay is a passionate entrepreneur who is focused on building unbiased technology to support all mobile marketers, and we wanted to help him continue to succeed.”
“The mobile advertising market is growing drastically, and MobileAds is poised to become a key player with its advanced technology and outstanding leadership team,” said Serguei Netessine, the Timken Chaired Professor of Global Technology and Innovation at INSEAD, Research Director of INSEAD-Wharton Alliance, and an investor in, and advisor for, MobileAds.
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MobileAds is an online tool to create interactive rich media mobile ads in HTML5.
It is a white-label enterprise solution for agencies, publishers, ad networks, exchanges, DSPs & SSPs. MobileAds won both the category and overall winner at the Activate Singapore 2014, organized by The Guardian (UK), out of 32 global tech start-up companies. The company is currently based in Malaysia, with offices in Japan & San Francisco.
About HasOffers and MobileAppTracking
HasOffers was founded in 2009 by twin brothers Lucas and Lee Brown when they recognized a huge need in results-driven marketing, and the company quickly became the leading software for performance marketing campaigns. HasOffers was named the 63rd fastest growing company by Inc. 500 in 2013. The company is backed by Accel Partners (investment led by Rich Wong), and has more than 180 employees across six offices worldwide, with headquarters in Seattle, WA.
MobileAppTracking.com (MAT), created by HasOffers, is the industry standard platform used by mobile app marketers to unbiased attribute app installs, in-app engagement, and purchases back to marketing sources (such as social networks, publishers, and mobile ad networks). MAT is integrated with more than 450 major ad networks and publishers, including Google AdWords, iAd AdColony, InMobi, and Drawbridge.
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