Zhengzhou, China (PRWEB) June 10, 2014
Observing the overall foreign trade situation in abrasives industry, most abrasives manufacturers would take exhibitions and B2B platforms as the main approaches to expand the overseas markets. However, with the development of times, these traditional marketing methods seemed to make little difference now. Recently Lei, the manager of iAbrasive, gave a speech at the China Coated Abrasives Conference held in Qingdao, which explored the skills of integrated foreign trade marketing.
As China’s first abrasives and diamond tools online trading platform, iAbrasive has always been advocating an integrated marketing strategy to develop foreign trade business, which would not only bring enterprise inquiries but also facilitate the establishment of own brands.
“Actually, buyers will purchase through diversified channels, involving SEO, industrial website, social media network, e-mail and press release, more than trade show and B2B.” Lei pointed out so in the speech. He suggested abrasives manufacturers make use of these channels in an integrated way.
“Until now, integrated marketing method has been proved to be effective for abrasives industry. We are pleased to share that our company have received several valuable inquiries from the overseas customers via iAbrasive.com and two of them have been concluded smoothly.” Mr. Feng, a supplier of flap disc machine, said so.
At the end of the speech, Lei revealed that the website had been planing a new column called “People" which would display the private interviews with the entrepreneurs. It aimed at unveiling the secrets of success and showing the unique culture of the enterprise.
“Our first interview to Mr. Gao of Dongtai Abrasives Co., Ltd goes smoothly, and later more information about “People” will be updated on iAbrasive.com," Lei indicated.