Online Trust Association Honors ZEDO for Third Consecutive Year

ZEDO, INC., the leading independent advertising technology partner for publishers, announced it is has been chosen for the Online Trust Alliance (OTA) 2014 Online Trust Honor Roll for the third year in a row. This honor demonstrates exceptional data protection, privacy and security in an effort to better protect customers and brands from the increased threats of cybercriminals.

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San Francisco, CA (PRWEB) June 12, 2014

ZEDO, INC., the leading independent advertising technology partner for publishers, announced it is has been chosen for the Online Trust Alliance (OTA) 2014 Online Trust Honor Roll for the third year in a row. This honor demonstrates exceptional data protection, privacy and security in an effort to better protect customers and brands from the increased threats of cybercriminals.

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 800 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails. Of the 800 companies, 53% did not make the Honor Roll. ZEDO is one of only 12% that have appeared three years in a row.

The composite analysis included over a dozen attributes focusing 1) on site & server security, 2) domain, brand, email and consumer protection and 3) privacy policy and practices. In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements. Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites as well as OTA members.

“Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them,” said Craig Spiezle, president and executive director of the Online Trust Alliance. “We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance.”

“ZEDO strives to make security of its customers’ data a top priority,” stated Roy De Souza, ZEDO CEO. “We fully support the OTA’s Honor Roll, and we also adhere to industry guidelines for data protection.”

The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements. “All companies are equally evaluated by the same criterion regardless of size. We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades,” said Spiezle.

Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services, 2) Enable businesses to enhance their security, data protection and privacy practices, 3) Move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) Promote security & privacy as part of a company’s brand promise and value proposition.

Being named to the 2014 Honor Roll is a significant effort considering the large number that received failing marks including 22% for not having adequate domain and consumer protection, 11% for having insecure websites and 35% for not having adequate privacy policies or data collection practices.

“We are honored to be recognized for the measures we take around security and responsibility for our customers,” said De Souza. “We feel an enormous responsibility to provide protection and security for our customers.”

To review the full 2014 Honor Roll report, please download a free copy.

ABOUT The Online Trust Alliance (OTA)
The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem - including the public and private sectors. OTA’s mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation. For more information, visit: https://otalliance.org.

ABOUT ZEDO
ZEDO, Inc. is a platform offering high impact formats. Known for its technical innovations and ability to scale, it offers publishers products and services, including ad serving, and high impact formats with 99% viewable impressions. ZEDO also provides solutions for advertisers such as full screen video ads and a custom premium network for advertisers called ZINC. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.


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