Makeup and Fetal Exposure to Toxic Products

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Babies are born with over 200+ toxins in their blood at birth (EWG, 2005). Dr. Vik Sachar, a board certified High Risk Pregnancy Physician, has created the World's First cosmetic line that is non-toxic and safe in pregnancy to limit fetal exposure to toxins.

Now there is a safe alternative for cosmetics in pregnancy.

"I wanted to give all women a safe alternative for their cosmetic needs during pregnancy."

Dr. Sachar, a board-certified High Risk Pregnancy Specialist, recognizes that many products have ingredients that have been associated with breast cancer, obesity, adult infertility, and neurotoxicity. He is concerned about toxin exposure by the fetus. To address this he has created the world's first cosmetic line with makeup that is safe in pregnancy and non toxic. The FDA's role is to protect public health by assuring the safety, effectiveness, and quality of food, drugs, and cosmetics. However, according to Dr. Sachar, their role in cosmetics has been suboptimal. Dr. Sachar reports that endocrine disrupting chemicals (EDC) in cosmetics are associated with the development of breast cancer in women, prostate cancer in men, developmental effects on the nervous system in children, attention deficit /hyperactivity in children, non-descended testes in young males, and thyroid cancer (Houlihan, 2005). Endocrine disruptors may be found in many everyday products– including cosmetics, plastic bottles, metal food cans, detergents, flame retardants, food, toys, and pesticides.

"During pregnancy exposure of the mother to some chemicals, pollutants, and foods may impact a developing baby and have long-lasting effects on a child’s health even into adulthood," reports Dr. V. Sachar. "The best defense is to minimize the mother's exposure to toxins during pregnancy."

Dr. Sachar has addressed this need by creating the world's first cosmetic line for pregnancy. "Our line is free of EDC's, lead and is safe and non-toxic for use in pregnancy. We wanted to ensure the safety of the pregnancy and give women a safe alternative for their cosmetic needs."

The new V Sachar MD line, has already received the Baby Maternity 2013, and 2014 Top Choice of the Year Award, is available at

Dr. Vik Sachar is a Double Board certified Obstetrician/Gynecologist and High Risk Pregnancy Specialist. He trained at the prestigious University of Chicago, Pritzker School of Medicine.

1. Houlihan, J., Kropp, T., Wiles, R., et al., Body Burden: the Pollution in Newborns.
Environmental Working Group, 2005

2. Birnbaum, L., Fenton, S. Cancer and developmental exposure to endocrine disruptors.
EnviroEnviron Health Perspect. 2003 April; 111(4): 389–394.

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V. Sachar
Vik Sachar MD
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