iti Direct Mail Expands Its Handwritten Fonts & Adds Calligraphy Fonts

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One of the nation’s top direct mail and printing service companies has improved and added additional fonts in an effort to boost conversions for its customers.

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Handwritten fonts give you a powerful advantage over the competition by personalizing the look of your envelope.

Representatives with iti Direct Mail announced today that it has expanded its offerings of handwritten fonts and also added calligraphy fonts.

“Now we have more real handwritten fonts and have also added a new style of envelopes with calligraphy style fonts,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized appearing envelopes that do not look like junk mail.

Barseghian explained that customers sort through their mail taking only seconds to decide if an envelope is interesting enough to open.

“Handwritten fonts give you a powerful advantage over the competition by personalizing the look of your envelope,” Barseghian stressed, before adding, “Handwritten fonts immediately take away the look of junk mail and catch the reader's attention much faster than other pieces of mail.”

Barseghian went on to note that envelopes that appear to be personally hand addressed have a much greater appeal to recipients and are sure to get opened.

“With a higher number of envelopes being opened and letters being read, the potential for increased sales is much greater,” Barseghian pointed out. “We have the ability to print high quality, full color hand-addressed envelopes ( at a nominal cost.”

Color printing, according to Barseghian, is used on envelopes to print personalized handwritten fonts in blue ink, which resembles a blue ink pen.

“Company logos and return addresses may be printed in color as well,” Barseghian said. “This type of printing is not the same as having your envelopes printed at a print shop.”

In fact, most print shops will print the non-changing portion of your envelope in color; the return address and logo, but not the delivery addresses.

"Our envelopes, with real fonts, are very unique and receive great response,” Barseghian said. “Our new style of envelopes includes calligraphy fonts that are very uncommon, but will certainly help to get your envelopes noticed. These envelopes are great for certain types of mailing campaigns, especially since most mail recipients have never received these kinds of mailers.

Those interested in using the service can view the service at: and

About iti Direct Mail

iti Direct Mail is a dedicated and professional marketing company working to meet the needs of our client's specific printing requirements. We are not your average print shop.

We specialize in postcard printing and mailing custom tailored letters for our clients. We save you time, labor and money with your in house printing needs.

We can personalize, print, and mail your sales letters to existing clients, past clients, or potential new clients.

Contact Details:

iti Direct Mail
115 West California Blvd
Ste 286
Pasadena, CA 91105
Phone: 866-558-6365
Fax: 866-558-6365

Source: iti Direct Mail

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Alan Barseghian
since: 09/2013
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Iti Direct Mail
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