Creative Excellence Pays Off for B2B Lead Generation Agency

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AcquireB2B wins prestigious award for its work on behalf of VirtualWorks

AcquireB2B, Inc., an established B2B lead generation and marketing agency, has taken home the Bronze in the 2014 Summit Creative Award® competition. Its innovative work for VirtualWorks Group, Inc., an enterprise indexing and document management company, was the basis of AcquireB2B’s winning entry, which was among more than 5,000 submissions from 24 countries.

AcquireB2B was hired by VirtualWorks to enhance the company’s website, which plays a critical role in the lead generation efforts that drive sales. “We were lucky to a certain degree because VirtualWorks was willing to see themselves the way we did — through their customers’ eyes — and that let us shift the focus of their website,” said Peter Altschuler, the agency’s creative director. “Instead of concentrating on the details of their products and services, we emphasized the advantages that customers gained by using those products and services. As a result, engagement went up, site visitors stayed longer, and more of those visitors identified themselves as viable leads.” You can view the site at

The Summit Creative Awards (SCA) recognize and celebrate the creative achievements of small- and medium-sized agencies worldwide. Celebrating their 20th year, the SCAs have firmly established themselves as the premier arbiter of creative excellence for smaller agencies and have become a coveted honor. Judges from world-class organizations use stringent standards in the blind judging to identify well-executed creative concepts that have the ability to communicate and persuade.

“Winning a Summit Creative Award is a significant accomplishment in one’s career,” said Jocelyn Luciano, executive director for the Summit International Awards (SIA), the parent organization of the SCAs. “With vetted judges, tough judging criteria, blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition, The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the top spots was inspiring.”

“Our team at AcquireB2B team thrives on delivering measurable improvements for our clients. To be honored with a Summit Creative Award for the work that produced those improvements makes it particularly special,” said Mac McIntosh, AcquireB2B’s President and founding partner. “The award reinforces our commitment to ensure that clients get more leads and more revenue more effectively in the most creative ways possible.”

About AcquireB2B

AcquireB2B is a business-to-business marketing agency specializing in demand generation, sales lead management and marketing automation. As a full service organization with both right brain and left brain capabilities, AcquireB2B helps clients figure out “what to do” and then “get it done” to drive more leads and sales. AcquireB2B’s services include developing strategy and tactics, lead management processes, content creation and technology implementation/management. From managing small, one-time projects to running turn-key marketing automation driven lead generation programs, our expert team helps clients get more leads, more revenue, more effectively. For more information, please visit or call 800-366-1877.

About The Summit International Awards

The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards web site at

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Mac McIntosh

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